Turning occasional visitors into quality leads is a process that demands creativity from every brand – and it involves much more than having great products to display. You want to convey what makes your solution effective but also distinctive among the other options out there.
With the new challenges of the COVID-19 pandemic, many companies are looking for new strategies to promote their brand online. But evaluating all the available options and assessing the ones that best suit your needs can be a bit overwhelming for the uninitiated.
To make the task more straightforward for you, we’ve narrowed down the list of options into five crucial tools you should consider using for the consideration stage of your funnel: social media promos, sweepstakes and contests, video marketing content, and high-converting landing pages, and eBooks.
Understanding their strengths and learning how to leverage them to their full potential will help you bring your prospects closer to a confident buying decision.