The Blog - Where Business Collides with Human Nature

How to Increase Leads During the Consideration Stage of the Buyer’s Journey

Turning occasional visitors into quality leads is a process that demands creativity from every brand – and it involves much more than having great products to display. You want to convey what makes your solution effective but also distinctive among the other options out there.

With the new challenges of the COVID-19 pandemic, many companies are looking for new strategies to promote their brand online. But evaluating all the available options and assessing the ones that best suit your needs can be a bit overwhelming for the uninitiated.

To make the task more straightforward for you, we’ve narrowed down the list of options into five crucial tools you should consider using for the consideration stage of your funnel: social media promos, sweepstakes and contests, video marketing content, and high-converting landing pages, and eBooks.

Understanding their strengths and learning how to leverage them to their full potential will help you bring your prospects closer to a confident buying decision.

Topics: Video Marketing Conversion Landing Pages

Taking a Daniel Tiger Perspective on The Current State of Work

Any parent with young kids knows Daniel Tiger is the ultimate authority on every lesson you need in life. The PBS successor to Mister Rogers’ Neighborhood, Daniel Tiger’s Neighborhood features a young tiger (unsurprisingly named Daniel) and his family. He confronts life’s difficult challenges with emotional maturity, self-awareness, and singing.

So
Much
Singing!

But, unlike most children’s TV, you won’t end up hating it. In fact, you’ll end up loving it because the songs are so catchy and soothing that you can draw on Daniel Tiger’s extensive catalog of compositions to guide your child through basically any daily struggle.

Topics: Networking Business Success Leadership Productivity Human Nature

Book Review: Win Forever—Live, Work and Play Like a Champion - by Pete Carroll with Yogi Roth

I am not a big sports fan and I am certainly not a fan of athletes as heroes. But I have been intrigued by Pete Carroll of the Seahawks. I read that he views his job as making everyone in the Seahawks organization the best they can be. That is how I view the job of any business manager. Which led me to wanting to know more about Carroll’s management style.

Which led me to this book.

Topics: Recommended Books Leadership Guest Writer Motivation

How to Boost (And Keep) Your Website Conversion Rates

You have probably heard a lot about website conversion rates and how important they are, but perhaps you have not investigated them more than that. Let's examine some basics about the conversion rate for your website, and how to increase — then maintain — yours.

Topics: Inbound Marketing Conversion Rate

7 Video Marketing Stats that Can Help You Plan Your Strategy

Despite the many challenges that living through the COVID-19 pandemic entails, there are still opportunities to successfully promote your brand. As most of us are locked up at home, we’ve already got used to buying and discovering products online.

One of the most interesting types of marketing content that has become popular in recent years is video. Due to their entertaining yet informative format, videos can help you increase awareness about your brand and start new levels of conversation with your audience. And as incredible as it may sound, 2020 might be the best year to place your bets on video!

Topics: Marketing Statistics Video Marketing

How to Overcome Division & Workplace Conflict

Recent events have reminded us how divisive unresolved conflict of any kind can be. Regardless of the scale of the conflict, whether it is a board room or a city street, all division is rooted in the same human need for compassion, acceptance, understanding, and respect. Without this we cannot feel seen, heard, and appreciated, which are essential emotional needs that are fundamental for our existence.

Simply put, we all need to know that we have value.

While unresolved conflict between teams at an organization is in no way on par with institutionalized racism or any other wide-scale marginalization or multi-generational repression, it stirs the same basic human responses of fear, distrust, anger, and helplessness. Of course, this fear may be over losing your job instead of your life, but it is a form of fear nonetheless and fear tears people and entities apart.

Workplace conflict is no exception.

Topics: Leadership Guest Writer Conflict Resolution

Business After COVID: How Companies Should Brace For It

Photo by Yaroslav Danylchenko from Pexels

Right now, COVID-19 has had a big impact on just about every aspect of American life. A massive portion of Americans are working from home and getting accustomed to video meetings and new workspaces. Newer methods of shopping — like contactless and curbside pickup, mobile payment, and delivery services — have all quickly become normal options. And while in-person sales are down, online sales are up significantly. 

Average income is down for almost everybody and demand has quickly shifted. Luxury purchases — with a few exceptions, like skincare, hair care and makeup products — are down, and demand for food items and household goods are way, way up.

These changes are not expected to last forever, but it is likely that things will not ever return to business-as-usual. Instead, we are probably headed for a new normal — a future that is somewhere between the present and the world pre-COVID.

Here is how the crisis is likely to change the American economy, and how companies can prepare for business after the COVID-19 crisis.

Topics: Business Planning Business Trends

10 Overrated Marketing Tactics You Should Avoid Right Now

Experienced marketers know there is a fine line between engaging a customer and annoying them. Even the most seasoned professionals can make mistakes that cost them potential business, however. Here are 10 marketing tactics to steer clear of as you iron out your plans.

Topics: Marketing Ideas Marketing Plan Marketing Trends

Elements of Making a Company Story Video that Wins Your Customer’s Hearts

Nowadays, in a post-social-networks world, making your company and brand feel relatable to your customer base is much more than just a boon. It is a necessity.

Regardless of your commitment to social media strategies and overall marketing approach, producing content that reflects your company as engaging, empathetic, and responsive, is something your marketing team should be (and probably is) actively pursuing.

Why? Because audiences are more likely to do business with you when they feel like they know your company and brand on a more personal level.  

Your customers may know what you offer from an explainer video or other sort of content.


But if they feel like they understand (and relate to) what your company stands for on top of that, they are a great deal more likely to engage with it and come back for more later. So, the question becomes how to go about doing just that?

The goal is to tell a story.

The goal is to humanize your brand. Put the values that motivate you and your teams in front of your customers for them to connect.

The best way to hit all those targets in the least amount of time?

…company story videos.

Topics: Branding Video Marketing

What Type of Office Space Is Most Productive?

Most employees prefer private offices to open-office layouts, according to a recent survey by Clutch. Not all businesses can afford private offices for all employees, though, so they must find ways to adjust their office layouts for optimal productivity.

In this article, we explain how small businesses can create office layouts that increase, instead of hinder, productivity. Use the information to understand how you can tailor your office for increased productivity.

Topics: Productivity Business Culture Teamwork

Multi-hat CEOs

The fewer people you have working for you, the more “hats” you wear.

If there is not enough revenue to support a financial advisor or accountant, one hour the entrepreneur/CEO keeps track of finances and may clean the toilet in the next hour.

This might be irritating? Who went into business to get involved with the “little things?” Wasn’t the objective to make decisions and come up with broad strategies and create success?

The reality is that the best entrepreneurs thrive in a multidisciplinary, multi-hatted role ...but the one-man-band business model limits the potential for success.

Topics: Entrepreneurship Entrepreneur

Humans vs. Big Business: The Controversy of Selling on Amazon

Selling online is a wonderful way for companies, small and large alike, to become more successful. They can appeal to new customers, advertise their products more widely and even cut down on costs. Some owners don't want to create their own website or wish to sell on a more established platform. This is where Amazon comes in to play. 

Amazon's Marketplace service is a convenient way for small- and medium-sized businesses to advertise and sell their goods. They can even choose for their orders to be fulfilled by Amazon. When half of all items sold on the website are from third-party sellers, it can seem like a great way to put your name in front of an established consumer base.

While this is certainly true, it seems as though Marketplace has just as many cons as it does pros. Let's take a moment to run through them so you can get an idea of what it's like to sell on Amazon.

Topics: Amazon Ecommerce Competition