The Blog - Where Business Collides with Human Nature

Radio Shows & Podcasting - Taking Advantage of Your Talent for Speaking

You woke up this morning with one thought in mind: Transformation!  Why not take advantage of your special skills and talents and use radio or podcasting to pursue your vision and spread the word about your ideas?

– just like a butterfly!  (aka metamorphosis) 

Unfortunately, you know your lizard brain is still working to keep you away from anything that looks even the slightest bit dangerous.   ...even butterflies have lizard brains.

In the process of your metamorphosis, you want to focus on one of your special strengths of thinking+speaking.

That makes sense since you have spoken, talked, chatted, sold, taught, lectured, motivated, inspired and presented to many.

The options for recording a presentation or delivering it via a live radio show are below:

Topics: Presentation Tools Podcast Audio Content Marketing

Do You Like to Talk vs Write? Hire Someone to Transcribe the Audio

You like to talk and while you have writer's block, you never seem to have talking block.  You think like lightning and words are always available.  The alternatives to talking are slow in comparison and include writing, typing, sign language, and morse code.  You look at a keyboard and say "no thanks" (But the smart phone looks very appealing.)

Since the average human hand-writes at 31 words per minute for memorized text and 22 words per minute while copying, writing is out of the question.  Much too slow. 

An average professional typist types usually in speeds of 50 to 80 wpm, while some positions can require 80 to 95 and some advanced typists work at speeds above 120 wpm. 

Topics: Business Software Inbound Marketing Content Marketing Outsourcing

Easy Ideas to Write Exactly What People Want to Read

 

The question about "what should I say?" remains a puzzle for many. Creating an important message makes even the most experienced professionals think in circles. 

Topics: Business Blogging Marketing Inbound Marketing Content Marketing Creativity Writing

Information is Now Worthless: Think Transformation

"Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to Google CEO Eric Schmidt. That’s something like five exabytes of data, he says."  “The real issue is user-generated content,” Schmidt said. He noted that pictures, instant messages, and tweets all add to this.

Topics: Analytics Internet Marketing Inbound Marketing Content Marketing

How to Use Personal Emails for Marketing Campaigns

This year you will write at least 50,000 words via email.  Each of your emails will most likely be sent to one person at a time for instruction, information and support.  Each email can be re-purposed for content marketing or other marketing campaigns.  Without doing so, you will not leverage the opportunity your emails provide for growing sales. 
Topics: Business Blogging Guerrilla Marketing Ideas Content Marketing Email Marketing