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The Blog - Where Business Collides with Human Nature

How Much Time Does it Take an "Experienced" Blogger to Write a Blog?

It makes sense to create content to help those you serve understand more, to make better decisions. How long should it take to write a blog? (by an someone experienced?)  Is it true that it should take 3.21 hours average to write a blog post?

Topics: Business Blogging Content Marketing Writing

Should a Guest Author First be a Subscriber to My Blog?

As far as the subscriber issue "Should a guest author first be a subscriber to be considered?" I get many unsolicited article submissions from people who are not regular readers of my blog. It is very annoying. I wish more would subscribe to my newsletter, rather than dropping by with a guest post and leaving (especially if it's not useful to my audience). But that's not usually how it works.

More often than not, I get emails with article submissions and proposals from people who barely read my blog.

Topics: Business Blogging Guest Blogging

Business Writing: Tips to Improve This Essential Leadership Skill

To gain more understanding and cooperation from others, using clear writing is one of the most important skills that you can develop in business. Effective communication and writing are key factors in career success. Writing is already a part of your daily activities and you may be unknowingly doing more harm than good.

Topics: Business Blogging Personal Development Content Writing

How to Develop a Blog Outreach Plan & Execute With Style

What is blogger outreach?  

It’s the process of developing a communication strategy that helps you reach out to bloggers with strong influence online for the purpose of promoting your content to their target audience.

Outreach programs can be tedious and some say "take too much time". As a result, software tools such as Ninja Outreach, BuzzStream and BuzzSummo that help to reduce the amount of time to research may help.

Topics: Link Building SEO Business Blogging Inbound Marketing

How to Blog: The Relevance of Parables, Metaphors and Acronyms

Learning how to blog and get found in search engines is not too difficult.  If there is not a limitation of creativity, titles can be confusing or misleading. (Apple might, in reality, be an apple.)

Titles for blog articles, newspaper headlines and magazines are created to capture attention and entice someone to read more. 

Topics: Business Blogging How to Blog

6 Big Mistakes of Business Blogging

Blogging has become a way for small businesses to further connect and engage with their readers – and the concept has caught fire. 

A solid and well-written blog can help you in more ways than one – it can build your credibility and a more credible website will rank better in Google. However, with so many eyes on your business blog, mistakes can be detrimental.

As you write your business blog, make sure you avoid these six big mistakes of business blogging:

Topics: Business Blogging Marketing Inbound Marketing

Bad Content vs Good Content

In order to understand bad content vs good content, we need to consider the context.  An inbound marketing pro will tell you that relevance may be the most important piece but even relevance on its own is not enough.  The context of course is related to audience, education, experience, culture, difficulty to create and as Seth Godin will say "how remarkable is it?".  Thus, just as beauty, quality is based on the eyes of the beholder.

"Excellent job!" today does may not look so impressive six months down the road. 

Topics: Business Blogging Write a Book Inbound Marketing Content Marketing Outsourcing

Easy Ideas to Write Exactly What People Want to Read

 

The question about "what should I say?" remains a puzzle for many. Creating an important message makes even the most experienced professionals think in circles. 

Topics: Business Blogging Marketing Inbound Marketing Content Marketing Creativity Writing

How to Find and Work with Awesome Guest Bloggers

If you have a business blog, then you are probably aware of the challenges of coming up with topic ideas, finding time to write, and – let’s face it – keeping that blog alive. This explains why blogs on the subject of blogging are so popular. Here are just a few titles about blogging you will see online:

Topics: Business Blogging Guest Blogging Inbound Marketing

How to Use Personal Emails for Marketing Campaigns

This year you will write at least 50,000 words via email.  Each of your emails will most likely be sent to one person at a time for instruction, information and support.  Each email can be re-purposed for content marketing or other marketing campaigns.  Without doing so, you will not leverage the opportunity your emails provide for growing sales. 
Topics: Business Blogging Guerrilla Marketing Ideas Content Marketing Email Marketing

How Long Should a Blog Article Be?

How long should a conversation be?
How long should a joke be?
What length of time does it take to tell a story?
Are you making a case, instructing or sharing a list that is the best on the planet?

Topics: Business Blogging Inbound Marketing Content Marketing

The Top 100 Blogs According to Technorati

The top 100 blogs list has been announced by Technorati.  Technorati is the leading blog search engine and directory; Technorati.com indexes more than a million blogs.

Topics: Business Blogging Inbound Marketing