The Blog - Where Business Collides with Human Nature

Victor Blasco

Victor Blasco

Víctor Blasco is the founder and CEO of the explainer video company Yum Yum Videos. He is also an audiovisual designer and video marketing expert. Aside from running the business, he loves studying Chinese Philosophy and is a real geek for science fiction films and comics!

Recent Posts by Victor Blasco:

7 Video Marketing Stats that Can Help You Plan Your Strategy

Despite the many challenges that living through the COVID-19 pandemic entails, there are still opportunities to successfully promote your brand. As most of us are locked up at home, we’ve already got used to buying and discovering products online.

One of the most interesting types of marketing content that has become popular in recent years is video. Due to their entertaining yet informative format, videos can help you increase awareness about your brand and start new levels of conversation with your audience. And as incredible as it may sound, 2020 might be the best year to place your bets on video!

Topics: Marketing Statistics Video Marketing

Elements of Making a Company Story Video that Wins Your Customer’s Hearts

Nowadays, in a post-social-networks world, making your company and brand feel relatable to your customer base is much more than just a boon. It is a necessity.

Regardless of your commitment to social media strategies and overall marketing approach, producing content that reflects your company as engaging, empathetic, and responsive, is something your marketing team should be (and probably is) actively pursuing.

Why? Because audiences are more likely to do business with you when they feel like they know your company and brand on a more personal level.  

Your customers may know what you offer from an explainer video or other sort of content.


But if they feel like they understand (and relate to) what your company stands for on top of that, they are a great deal more likely to engage with it and come back for more later. So, the question becomes how to go about doing just that?

The goal is to tell a story.

The goal is to humanize your brand. Put the values that motivate you and your teams in front of your customers for them to connect.

The best way to hit all those targets in the least amount of time?

…company story videos.

Topics: Branding Video Marketing