To make money by publishing videos on Facebook, you can use several monetization methods provided by Facebook, each with specific eligibility criteria and ways to earn revenue:
Main Ways to Monetize Videos on Facebook
- You can include ads in your videos that play during the video (mid-roll ads).
- Eligibility requires having at least 10,000 followers, 600,000 total minutes viewed in the last 60 days, and at least five active videos.
- Videos must be at least 1 minute long and viewers need to watch for at least 60 seconds for ads to count.
- Earnings are based on CPM (cost per thousand impressions), with average CPM around $10.97 in the US (early 2024 data).
- Ads can also be inserted into live streams if you have 60,000 live minutes viewed in the last 60 days.
- This is a primary way creators earn money directly from video views on Facebook.
- Fan Subscriptions
- Fans can subscribe to your page for a monthly fee, providing recurring revenue.
- Subscribers get perks like exclusive content, badges, or behind-the-scenes access.
- Eligibility requires 10,000 followers or 250+ return viewers, plus either 50,000 post engagements or 180,000 watch minutes in the last 60 days.
- Facebook does not take a revenue share on web transactions but takes 30% on mobile app purchases due to Apple/Google fees.
- This method builds a steady income from your most dedicated audience23.
- Brand Collaborations (Brand Collabs Manager)
- Facebook’s Brand Collabs Manager helps creators connect with brands for sponsored content.
- Brands may pay you to create branded content, boost posts, or run branded content ads.
- This can be lucrative depending on your niche and audience size, with some creators earning hundreds of dollars per branded post.
- Viewers can buy Stars (digital gifts) and send them to you during live videos or on some recorded videos.
- Each Star is worth $0.01 to the creator.
- Stars create a direct way for fans to support you during live streams.
- Facebook has been expanding Stars to video-on-demand as well.
- You can charge viewers to attend online events hosted on Facebook.
- This is useful for workshops, classes, or special live shows.
- Facebook does not take revenue share on these events through at least August 2021.
- Affiliate Marketing and Merchandise
- Promote affiliate products in your videos and include affiliate links in descriptions.
- Earn commissions (5%-25%) on sales generated through your links.
- You can also promote products from your Facebook Shop if you have one.
- This monetization is outside direct Facebook payouts but complements your video earnings.
Additional Tips and Considerations
- Consistently create engaging, original content that complies with Facebook’s Community Standards and Monetization Policies.
- Use Facebook Creator Studio (Meta Business Suite) to check eligibility, manage monetization, and track video performance.
- Monetization on Facebook is often best as a supplemental income stream alongside other platforms.
- For quick growth, some creators repurpose content from TikTok, Instagram, or YouTube, but original content is preferred for monetization.
- Building a niche audience (e.g., pets, lifestyle, fitness) can help attract brand deals and loyal subscribers.
In summary, to make money publishing videos on Facebook, you should aim to qualify for in-stream ads by growing your followers and watch time, enable fan subscriptions, engage with brands for sponsorships, collect Stars during live videos, host paid events, and leverage affiliate marketing. Combining these strategies can create multiple revenue streams from your Facebook video content
