The Blog - Where Business Collides with Human Nature

Trina Bergquist

Trina Bergquist

Trina Bergquist is passionate about being the voice of the customer and driving technology partnerships. She has cross-discipline experience spanning multiple industries in technology. Her 15 years of experience includes leading strategic programs on the client and agency side with companies such as Apple, General Magic, Levi's, Nike, Microsoft, Motorola, Sony, Bell South, AT&T, Razorfish, and Digitas with an emphasis on AI, ML, and speech recognition. Trina is a senior customer engagement and channel development strategist focused on customer-centric organizations who thrive on driving value through emerging technologies. Extensive experience across multiple industries in technology, end-to-end digital, partner channel marketing. A pioneer and life-long advocate for artificial intelligence and speech recognition. Able to forge critical partnerships needed to drive measurable business outcomes for both client and agency side.

Recent Posts by Trina Bergquist:

The Ideal B2B Business Development Leader



What defines an ideal B2B Business Development Leader? You've consulted with your team, and you understand your customers' needs with the job description written to perfection. You receive a flood of applicants, all claiming they are highly skilled as a customer-facing leader.

Measuring up with similar resumes with various account experience,

  • How do you know they are the right fit aligned with the company's growth goals?
  • What about the "people culture"? Do you hire for the internal culture "fit," or for your customers' slam-dunk, homerun guaranteed success and build your culture around that?
  • How do you verify that the person you are interviewing is THE ONE to lead your customers' success?
Paramount to identifying the best candidate for the role (and a company fit) is defining your interview checklist, starting with "instant chemistry" as a top priority.
Topics: Health

Sleep Training Isn't Just For Babies



Sleep Deprivation is Brutal Regardless of Age

Do you struggle with sleep? Do you struggle to fall asleep? Does the entire family struggle with sleep? There are endless questions, and it is a common topic that people wrestle with. There are numerous ways we dissect our strategies for the sleep we all desperately seek and what we do to solve it. The perfect pillow, the perfect blanket, perfecting the right time we go to sleep, how much exercise can we do to ensure our sleep.

Topics: Health

Building High Performance Teams is a Journey Not a Destination

Take the Plunge! 

If you have ever shied away from cold water, jumping into a freezing lake might not be top-of-mind when building new leadership muscles. If it weren’t for Dee Hein and her recent new interest in cold water swimming for many health benefits, Matt Fioretti, an accomplished outdoor leader, would have never tried it. Something pushed her to try it, and ultimately it inspired him to try it.

Topics: Leadership Personal Development

In Control

Lots of feedback can equal more confusion if someone wants to control something that isn’t their domain. Kind of like me letting go of pretending that I know what I’m doing going to the Everest region. Eventually, I said, “stop it.” 

I didn’t know the Sherpa, but he had been climbing up these mountains several times a day, so maybe I should follow him.  So that’s what I did.

I didn’t love the experience, in fact I couldn’t even imagine why I was doing it, but I was happy that I did follow him because that is HOW I made it to 16,000 feet even though the goal was 17,600 feet.

Topics: Paradigm Leadership