This is a "true story" based on the stories from many. Maybe you know someone who has experienced something similar.
Someone (Let's call him Rodwell Gobbercard) is VERY excited because he now has business cards, and a special name tag to wear for networking meetings.
"Things are going to happen now!" Rodwell Gobbercard exclaims.
A simple truth: Running a business is much different than five years ago. Before you dive into the infographic below, take off your old hat and mindset of: "This is how we've always done it".
While your own business may vary from the infographic, it is important to stay aware of the new reality. Changes over the last five years have been mostly invisible. The virtual world, mobile, and electronics continue to reshape how we live around the globe and we don't see a thing as the world morphs.
If you are not yet inspired to change, evolve, adapt or think differently, then you may never be. The world has already shifted and you are living in the middle of enormous change. (Though most change is unseen) In the future you will look back and realize when it happened and how you missed it.
... Or you can watch the video and listen to Gary Vaynerchuk share how and why to think differently about the world. This relates to both business and personal and you will want to watch it until the end.
Linkedin is not just a marketing tool used for jobs, creating authority, making connections, collaboration and recruiting. Linkedin is also a way to create an "Oprah Effect". In other words, you can offer value each day which over time makes people comfortable with you. Your consistency in offering value each day determines your reputation. Are you pushy? Or you a con? Is it all about you or do you have a mission of offering value?
You are about to create your own group, tribe or community. You begin first to look for community management software for paid memberships but pause for a moment and consider the pros and cons of creating your own community.
Managing a membership is much different than a social community membership.
The over abundance of media hype and talk about social media has many turning their heads away with the hope to avoid "more marketing". On the other hand, partnerships and friendships are formed around the world daily over great distances due to the power of social media. While Peter Shankman says he will never, ever hire a social media expert, there is another point of view.
