The Blog - Where Business Collides with Human Nature

Rodwell Gobbercard is Almost a Success - With Business Cards & Social Media

This is a "true story" based on the stories from many. Maybe you know someone who has experienced something similar.

Someone (Let's call him Rodwell Gobbercard) is VERY excited because he now has business cards, and a special name tag to wear for networking meetings.

"Things are going to happen now!" Rodwell Gobbercard exclaims.

Topics: Networking Guerrilla Marketing Social Media Marketing

How running a business has changed vs. five years ago [infographic]

A simple truth:  Running a business is much different than five years ago.  Before you dive into the infographic below,  take off your old hat and mindset of: "This is how we've always done it".  A new survey data from Constant Contact, where they asked 917 small business owners to explain what it's like running their small business now compared to five years ago.  Then, in honor of National Small Business Week,  Constant Contact compiled this data into an infographic to highlight the study's discoveries about how running a small business has changed.

While your own business may vary from the infographic, it is important to stay aware of the new reality. Changes over the last five years have been mostly invisible.  The virtual world, mobile, and electronics continue to reshape how we live around the globe and we don't see a thing as the world morphs.

Topics: History Social Media Marketing Inbound Marketing Business Success Stories HubSpot Landing Pages

The Shift is Happening Now - Gary Vaynerchuk video


If you are not yet inspired to change, evolve, adapt or think differently, then you may never be.  The world has already shifted and you are living in the middle of enormous change. (Though most change is unseen)  In the future you will look back and realize when it happened and how you missed it. 

... Or you can watch the video and listen to Gary Vaynerchuk share how and why to think differently about the world.  This relates to both business and personal and you will want to watch it until the end.

Topics: Social Media Marketing Business Planning

The Easy Linkedin Marketing "Cheat" Tactic for Email Marketing

Linkedin is not just a marketing tool used for jobs, creating authority, making connections, collaboration and recruiting.  Linkedin is also a way to create an "Oprah Effect".  In other words, you can offer value each day which over time makes people comfortable with you.  Your consistency in offering value each day determines your reputation.  Are you pushy?  Or you a con?  Is it all about you or do you have a mission of offering value?

Topics: Guerrilla Marketing Ideas Social Media Marketing Linkedin

Social Community Management Software for Paid Memberships


You are about to create your own group, tribe or community.  You begin first to look for community management software for paid memberships but pause for a moment and consider the pros and cons of creating your own community.

Managing a membership is much different than a social community membership.

Topics: Software Social Media Marketing Memberships

Everyone Should Hire 'Social Media Experts'

The over abundance of media hype and talk about social media has many turning their heads away with the hope to avoid "more marketing".  On the other hand, partnerships and friendships are formed around the world daily over great distances due to the power of social media.  While Peter Shankman says he will never, ever hire a social media expert, there is another point of view.

Topics: Social Media Marketing Deep Thoughts