The Blog - Where Business Collides with Human Nature

A Few Thoughts About Christmas (Holiday) Emails

You may celebrate Christmas or you may celebrate for many other reasons in December. Saying "Merry Christmas" or "Happy Holidays" is your choice and as it comes from the heart, you make someone's day. 

Christmas (Holiday) cards in the snail mail can be a delight. They can be artistic, thoughtful, relevant, and include photos to show 'the latest' status.  I love those pop-ups cards!  It takes time to lick a stamp, an envelope and manage to get them in the mail. In our new world of digital, a Christmas card in the mail is more valuable than ever. (Not everyone agrees though, as you will read here.)

Then email became the mechanism of choice. Anyone can send out an image with a few words to millions of people, in an instant, at a very low cost.  And so companies small and large do just that.  The Christmas (Holiday) card email is a task and the staff checks it off as done.

Some will pay to use a tool like eCards2go but it takes more work and more cash. Jacquielawson.com has been around since 2000 and brings some unique creativity to holiday (Christmas) cards but again, it is difficult to click one button to send to many. 

Fortunately, stock photo websites have a plethora of Christmas (Holiday) images. You can get generic greeting images or an unusual photo to bring a smile.

To help consider the how and why of Christmas holiday emails, here are a few notes and resources.

Topics: Guerrilla Marketing Email Marketing

Outliers - the Story of Success & How Talent is Overrated

You’ve heard about the 10,000 hour rule (introduced by Malcolm Gladwell in Outliers - the Story of Success). K. Anders Ericsson discovered that elite music performers—more specifically classical violinists—all had one thing in common and it was at least 10,000 hours of practice before becoming a professional.

Topics: Guerrilla Marketing Business Success Recommended Books Personal Development

Celebrate With These Small Business Owners Graduating from SBA Emerging Leaders Program

Small business owners begin the journey with hope and determination as they overcome fears and persist regardless of barriers. Fortunately, there are support programs to ensure success. 

Fifteen small business owners across the state of Washington graduated from the SBA Emerging Leaders program, a seven-month executive education program for local business on the brink of growth.  

“Small business owners often know where they want to take their business, but struggle with how to get there. The Emerging Leaders initiative provides the tools and expert guidance to spark sustainable growth,” said SBA Seattle District Director Nancy Porzio.

According to Seattle Emerging Leaders Instructor Mary Marshall, “every $200 the SBA invests in the Emerging Leaders program creates a new job in the local economy.”

As you read the names and businesses of the graduates, remember how recognition, celebration, and congratulations are as easy as:

  1. Picking up the phone.
  2. Sharing a blog.
  3. Pointing others to their business via social media or email.
  4. Making a comment on their social media accounts.
  5. Sending a personal "Way to go!" card in the mail. (Yes. The mail) 

Or if you are local, you may decide to visit in person on the way to your next destination.

The SBA has done the work and made the announcement. I have added website links for you to click below. It takes less than five minutes to make an introduction and make their day. 

Topics: Guerrilla Marketing Business Success Business Success Stories SBA Success Stories

How Can I Get into the New York Times?

It's been about seven years since I sat across the dinner table from Cameron who had the honor of being invited to celebrate Gary Vaynerchuk's 300th video blog for Wine Library TV. After dinner, my new friend says to connect and follow Gary V - so I did.  

No, we are not best friends (though I do have a book Gary V signed saying: "To my new BFF") but he does remain an inspiration and resource. What you may not know is that Gary Vaynerchuk is on HubSpot's advisory board.  As a HubSpot partner and perpetual inbound marketer, I appreciate working with a company with such an advantage.

Gary V. offers advice in his recent video to help you understand how to get in the New York Times, in front of the bigger celebrities or get connected to that BIG audience.

Topics: Guerrilla Marketing Marketing Marketing Plan Inspiration

Turn Someone Into a Super-Hero

You have powers you have not yet fully realized. Within your grasp are talented people, tools and opportunities to make an impact in a bigger way. As you watch this video, consider what a talented team of artists & entrepreneurs can do to help you go bigger:

Topics: Guerrilla Marketing Success Stories Awards

Advice for Someone With Expertise, but Afraid to Market and Sell

This topic relates to almost anyone, not just entrepreneurs. If you have a job and a quota, this can still work. Entrepreneurs have a harder time because there is no one standing over their head holding them accountable. Entrepreneurs create their own obstacles since feelings, emotions and comfort levels can have a more dramatic impact until a personal commitment and discipline takes over. 

If you or someone you know has experience, wisdom and high expertise but is afraid to market or sell their products or services, here is a bit of advice:

Topics: Guerrilla Marketing Marketing Selling Recommended Books Personal Development

Duplicate Your Way to Success

I love to sing. In 8th grade, I signed up for the choir class.
Soon I learned my skills were not as amazing as I had hoped.

Topics: Guerrilla Marketing Business Success Leadership Decision Making Personal Development

Use Adjectivity to Entice and Inspire

To persuade, you emphasize and wave your arms. To influence you might spin the story a bit farther than the truth.  To entice, use more adjectivity by including adjectives in titles, headlines and your helpful content.

Topics: Guerrilla Marketing Inbound Marketing

Pink Bat - Turning Problems into Solutions for Business Success

The Pink Bat Movie by Michael McMillan is a whiteboard video.  

Michael McMillan is not selling a book, he is promoting an idea.  He teaches concepts found within the book and will leave you wanting more.  Instead of a pitch about the book, he spends the time on the topic at hand:  "Do you see problems or do you see solutions?" 

Topics: Guerrilla Marketing Recommended Books Leadership

10+ Free Event Management Software Resources

Here are event marketing resources and questions about strategies related to event marketing. 

Prior to choosing from the list of event marketing resources, each enterpreneur must consider how to best survive in our world that is now very transparent.  This increased transparency is a blessing and a curse for the small business owner.

In the new world, everyone “knows” who is going to an event and who is not.  The faces and profiles are listed in broad daylight for all to see.  Attending the right events can help an entrepreneur shine and emphasize their vision.  However, participating in events which are out of sync with their vision might cause someone researching to pause and ponder a bit more.

Transparency may not always beneficial but many may believe that being seen everywhere is helpful to getting found.

Topics: Guerrilla Marketing Free Software Event Marketing

The 3 Biggest Sins of Building Business Relationships

Success…how bad do you want it?  My guess would be probably be pretty badly.  Business success is founded on the concept of building and maintaining relationships with other business people. 

Relationships hold a real value when it comes to business practices.  A recent network survey by the Referral Institute of over 12,000 business professionals from all over the world said that networking played a role in their successes -- and spent 6.3 hours every week in activities related to networking.  So what are some business relationship blunders you should avoid?  We recommend steering clear of these three big sins of building business relationships:

Topics: Networking Guerrilla Marketing Personal Branding Business Success Tips

The Top 10 Techniques for Building Quick Rapport with Anyone

"It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone" - Robin Dreeke

I know exactly what you are looking for: 

More cooperation, more people listening to you, more respect, more people saying 'yes' and more obedience from your kids (if you have kids).

The world gets more difficult to manage because those you come in contact with are more likely to hold the hand out with palm up with the hope of getting something. What you hope for is more people extending a hand as a greeting. 

No need to look further because Robin Dreeke is here to help you build a quick rapport with others.  Robin isn't just any basement author who wrote a book about a few ideas.  Robin Dreeke was in charge of the Federal Bureau of Investigation’s elite Counterintelligence Behavioral Analysis Program (BAP).  As you read his bio, you will see that he was tasked to recruit spies. 

Topics: Networking Guerrilla Marketing Recommended Books Leadership