The Blog - Where Business Collides with Human Nature

Elements of Making a Company Story Video that Wins Your Customer’s Hearts

Nowadays, in a post-social-networks world, making your company and brand feel relatable to your customer base is much more than just a boon. It is a necessity.

Regardless of your commitment to social media strategies and overall marketing approach, producing content that reflects your company as engaging, empathetic, and responsive, is something your marketing team should be (and probably is) actively pursuing.

Why? Because audiences are more likely to do business with you when they feel like they know your company and brand on a more personal level.  

Your customers may know what you offer from an explainer video or other sort of content.


But if they feel like they understand (and relate to) what your company stands for on top of that, they are a great deal more likely to engage with it and come back for more later. So, the question becomes how to go about doing just that?

The goal is to tell a story.

The goal is to humanize your brand. Put the values that motivate you and your teams in front of your customers for them to connect.

The best way to hit all those targets in the least amount of time?

…company story videos.

Topics: Branding Video Marketing

Empowering People to More #Tell&Show

People are not 'getting it'. You talk, teach, sell and hope someone will take action... but they continue on with the same habits.

Students, employees, peers, prospects, customers, the boss, patients, your children (and even your parents). They are stuck in old unhelpful paradigms because they don't know enough, or they are unwilling.

IMPORTANT: There are people who think they know everything! If this is the case, watch the video at the end of this article: "How to Train People Who Know Everything" by Arthur Carmazzi

To make a a difference, to move people to a better reality, we rely on the common term: "Show & Tell."

But I am thinking it shouldn’t be referred to as "Show & Tell"’.
It should be called "Tell & Show".

"Tell" someone the goal, the how, the plan.
Then model the behavior – "Show" them with real activities. (aka demonstrate)

Topics: Selling Video Marketing Training Personal Development Learning Empowering

List of 11 Webinar Software Options for Online Web Meetings and Conferences

Here are eleven great webinar software options for your online meetings, conferences and webinars.  The good news:  Several are free to use.  The list of online webinar software is in no particular order.  Of course these tools are perfect for your inbound marketing plan and will no doubt inspire many new guerrilla marketing ideas.  (The list has grown beyond eleven and yes, I saved the best for last in the list below).

Topics: Presentation Tools Software Video Marketing Free Software Inbound Marketing Webinars

Hitting a YouTube Homerun - 4 Tips to Go Viral with Video

It is possible to go viral with a video on Youtube and with the tips below, the chance of your video going viral will improve.  There's much to be learned from a media landscape where TV is now relying on the Internet for content. On Comedy Central's hit program 'Tosh.0,' host Daniel Tosh fills a half-hour by showing the week's best Internet video clips. Although TV may trump Internet video in worldwide viewers (1.2 billion people watched online video in 2011), it's no longer the most cost-effective means of conveying a message through video.

Topics: Guerrilla Marketing Video Marketing

How to Sell Without Selling - Video by Dike Drummond MD

Topics: Video Marketing Inbound Marketing

List of 19 Presentation Software and Tools (Create, Produce, Present)

To sell a product or service, you need a way to connect.  Having a quality presentation can do the job, but how do you find the software tools to create or produce a presentation?  Where do you start?Looking for software and tools to create or produce a presentation?
Possibly in need of software to do the presentation offline or online?

Topics: Presentation Tools Business Software Software Marketing Video Marketing Recommended