The Blog - Where Business Collides with Human Nature

Michael Hartzell

Recent Posts by Michael Hartzell:

Executing a Plan With Success (Myth and Reality)

So often “it” is not an “emergency.” A faux emergency is easily created because someone makes a commitment (logical or wishful) that requires everyone to rush and scurry. “We must hit the deadline, whatever it takes!!” becomes a mantra and a pseudo emergency. (A faux emergency?)

Topics: Marketing Plan Emergency Planning Personal Development

Have an Epiphany

We are looking for an “epiphany,” to know the answer. (Not fluff... the truth). It is not something we can buy, or be taught. There are too many days I wish for an "Epiphany Store," especially one with a drive-through window. 

Topics: Inspiration Personal Development

Should I Turn One Long-Form Article Into Multiple Pieces of Content?

Your article of 1,000 words to 3,000 words is profound, valuable and better than any Wikipedia page. You have many years of experience and believe "the answer" is within your content and you would like nothing better than to share it with the world.

Should you publish the entire article whole as-is?  Or divide it into multiple articles?

Topics: How to Blog Content Writing

Rodwell Gobbercard is Almost a Success - With Business Cards & Social Media

This is a "true story" based on the stories from many. Maybe you know someone who has experienced something similar.

Someone (Let's call him Rodwell Gobbercard) is VERY excited because he now has business cards, and a special name tag to wear for networking meetings.

"Things are going to happen now!" Rodwell Gobbercard exclaims.

Topics: Networking Guerrilla Marketing Social Media Marketing

How Much Time Does it Take an "Experienced" Blogger to Write a Blog?

It makes sense to create content to help those you serve understand more, to make better decisions. How long should it take to write a blog? (by an someone experienced?)  Is it true that it should take 3.21 hours average to write a blog post?

Topics: Business Blogging Content Marketing Writing

Multi-hat CEOs

The fewer people you have working for you, the more “hats” you wear.

If there is not enough revenue to support a financial advisor or accountant, one hour the entrepreneur/CEO keeps track of finances and may clean the toilet in the next hour.

This might be irritating? Who went into business to get involved with the “little things?” Wasn’t the objective to make decisions and come up with broad strategies and create success?

The reality is that the best entrepreneurs thrive in a multidisciplinary, multi-hatted role ...but the one-man-band business model limits the potential for success.

Topics: Entrepreneurship Entrepreneur

Start a Business Online Howto 1 – Aim, Fire, Ready – Use Your Brain

Where Are You?

You are; 

...working very hard to make money with an online business and swinging the proverbial bat but missing the ball continuously.  You try wearing your hat on backwards, a different bat, different shoes, read another book, and the list goes on.  You are trying to follow the mantra:  "if at first you don't succeed, try... try again".

You are;

...looking for a job and not interested in an online business but are peeking here to consider options for income.

You are;

...sick, sick, sick... and tired of reading emails, blogs, online eBooks, articles and find that none of them have the answer... and yet each of them seem to know a piece of the puzzle.  You have heard an Internet marketer once say: "email them until they buy or they die" and the actions of many seem to confirm this.

You are:

...just starting.  Fresh, new... positive attitude with an open mind to the possibilities.

There are many more questions to consider in determining who you are and they are very important.

Topics: Free Software Planning Business Success Tips Personal Development

Google Search Results in Less Clicks - What's Next?

Data and insights about Google and search results that should be very important for you to review. It is an easy read, not technical as Rand Fishkin tells it like he sees it --- and shows that less than half of Google searches now result in a click.

Topics: SEO Google Marketing Trends

Empowering People to More #Tell&Show

People are not 'getting it'. You talk, teach, sell and hope someone will take action... but they continue on with the same habits.

Students, employees, peers, prospects, customers, the boss, patients, your children (and even your parents). They are stuck in old unhelpful paradigms because they don't know enough, or they are unwilling.

IMPORTANT: There are people who think they know everything! If this is the case, watch the video at the end of this article: "How to Train People Who Know Everything" by Arthur Carmazzi

To make a a difference, to move people to a better reality, we rely on the common term: "Show & Tell."

But I am thinking it shouldn’t be referred to as "Show & Tell"’.
It should be called "Tell & Show".

"Tell" someone the goal, the how, the plan.
Then model the behavior – "Show" them with real activities. (aka demonstrate)

Topics: Selling Video Marketing Training Personal Development Learning Empowering

No Time to Study, Have to Work (Unhappy at Work and Trapped)

This survey says 71% of employees are dissatisfied and looking for a new employer. What might seem apparent as an easy fix would be to improve the skills and knowledge, to be more “hirable”.

Working and taking classes simultaneously should be simple enough. Cut out a little TV, hide the Xbox, stay healthy, ignore home maintenance for a while and get a study buddy. Do not tell the boss about any interest in self-improvement, taking classes and the commitment to study… the boss would likely not appreciate your goal of “escaping” from the company. (Or so you tell yourself)

Full time students have a similar issue but in reverse. It seems the whole day is taken up by classes and studying. How would anyone have the time to also be an intern, have a job or even do volunteer work in an industry of interest?  (Some like to drive an Uber or Lyft with flexible hours, but that too takes time.)

No time to study --- have to work.
or
No time to work --- have to study.

If you think it is time to get out of the trap, improve your skills and do not expect magical handouts, get ready to invest in studying. (And maybe for a few letters behind your name.)

If you are a student and see the writing on the wall of the future trap you too will fall into, get ready to immerse yourself into work that gives you experience.

Whether you are a professional or a student, leadership development, becoming a PhD, a journeyman electrician, or an amazing insightful awesome consultant... it takes more than just showing up.

This infographic may be helpful.

"Working and Studying Together, Can it be Done?"

Topics: Education Career Support Study Self-Improvement Infographic

A Few Thoughts About Christmas (Holiday) Emails

You may celebrate Christmas or you may celebrate for many other reasons in December. Saying "Merry Christmas" or "Happy Holidays" is your choice and as it comes from the heart, you make someone's day. 

Christmas (Holiday) cards in the snail mail can be a delight. They can be artistic, thoughtful, relevant, and include photos to show 'the latest' status.  I love those pop-ups cards!  It takes time to lick a stamp, an envelope and manage to get them in the mail. In our new world of digital, a Christmas card in the mail is more valuable than ever. (Not everyone agrees though, as you will read here.)

Then email became the mechanism of choice. Anyone can send out an image with a few words to millions of people, in an instant, at a very low cost.  And so companies small and large do just that.  The Christmas (Holiday) card email is a task and the staff checks it off as done.

Some will pay to use a tool like eCards2go but it takes more work and more cash. Jacquielawson.com has been around since 2000 and brings some unique creativity to holiday (Christmas) cards but again, it is difficult to click one button to send to many. 

Fortunately, stock photo websites have a plethora of Christmas (Holiday) images. You can get generic greeting images or an unusual photo to bring a smile.

To help consider the how and why of Christmas holiday emails, here are a few notes and resources.

Topics: Guerrilla Marketing Email Marketing

“Get Rich Quick” by Selling Information

“Anyone can do it” – is probably true. “Anyone” can be a great success selling MLM products, while singing on American Idol, be a bestselling author, or be successful after being rejected on Shark Tank.

Is it possible to get 1,000,000 purchases of a product?  Possibly, but the list of considerations below have to line up perfectly and good karma will be needed.

The get rich quick plan to sell 1,000,000 may require:

20,000,000 views at 5% conversion = 1,000,000 purchases
  or
10,000,000 views at 10% conversion = 1,000,000 purchases

Topics: Business Success Business Planning