"Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to Google CEO Eric Schmidt. That’s something like five exabytes of data, he says." “The real issue is user-generated content,” Schmidt said. He noted that pictures, instant messages, and tweets all add to this.
Retargeting is a form of marketing online in which you target users who have previously visited your website with banner ads on display networks across the web.
You may get proposals, ideas, and pitches several times a month. You likely here a dialog about the "unlimited potential" and how "the possibilities are endless".
Words and phrases can work on both our emotions and imagination and push to take action of even the most analytic mind.
Those who are making a pitch may use any of these seven big and powerful persuasion words:
A sign on my wall helps me to remember what entrepreneurs can do to achieve success. While it seems simple and certainly not all inclusive, the sign offers a reminder for why some achieve success and others fail.
Businesses, particularly those small in size, rely on loans to thrive and prosper. Since 2007, lending regulations have become tighter resulting in the difficulty for small businesses to obtain loans from credit unions and banks. The small business community is working to stay afloat as loans continue to lag.
A recent report by the Biz2Credit Small Business Lending Index showed an increase by 4.3% from July to August in loan applications. Surprisingly, approvals by both big banks and credit unions decreased.
What are the average conversion rates for your industry? This marketing research chart from MarketingSherpa will give you reason to cheer or leave you depressed.
If you are in a retail business, you are more interested in the purchase than getting them to subscribe. Non profits have the most difficult time because they don't typically offer value, they are hoping for a donation.
Why professional and financial services are the top on the chart may be directly related to the dedication of professional online agencies.
When you meet someone new, do you hope they are just like you? Do you believe it is important they think as you do and agree with your opinions? Or are you open minded, willing to accept conflict and looking forward to the new opportunities within disagreements? Do you avoid networking because you perceive there is risk?
How much damage can a hurricane do in an area that rarely experiences them? A big storm can cause enough destruction to shut down operations for several days – if not permanently. You spend years building your business; what can unpreparedness cost your enterprise? By making a plan and taking steps to prevent water damage, you can spend less money on document restoration and bounce back before your competitors do.
The greatest concern of business owners and exectives is shared in the infographic below. A majority are concerend about recruiting and hiring the right people. Many will avoid or delay recruiting to avoid hiring the wrong person. Which has more serious consequences? Slowing down the hiring process is less risky since there is a possiblity that the "wrong person" might be hired.
What is the reason for not adding more staff? Uncertainty of the economy stands out as the number one reason. The infographic paints the picture. Read between the lines.
Press releases should be a part of any marketing plan. Press release services come in many shapes and sizes from free to big money for distribution. Before considering distributing a press release, it has to be written. Stay aware of daily activities, plans and accomplishments... what are likely to be newsworthy.
When considering which method you use to make an impression on potential customers, you will remember that the basic psychology of humans has not changed. What will astound or impress the average person is bigger and brighter and the bar is raised every year. After watching the Mars landing live via the Internet, it is more difficult to impress.
Making a sales presentation or pitch that will pursuade someone to buy is a simple formula and you have heard it so often, you may have it memorized.
It might go somthing like this:
Online events via webinars, virtual meetings, podcasts and online meetings are growing. Easy to attend, no road time and the ability to "watch it later" is very attractive to both the participant and the event provider.
Here is Marketo's Senior Director of Marketing, Maria Pergolino, draws on her experience with online events to share how to make yours a success.
To believe that you will succeed as an entrepreneur, you will most likely feel like you are worthy of success you will have the courage to be imperfect. Understanding courage, compassion, authenticity are aspects which must be understood by a good leader and Brene Brown has a video to expand on these thoughts.
Brene Brown studies human connection -- our ability to empathize, belong, love. In a poignant, funny talk at TEDxHouston, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity.
Inbound marketing software guru geek genius makes a confession and shares how and why he was an idiot. I feel a kinship with Dharmesh Shah since I do idiotic things each week. To be as brave as Dharmesh Shah and share my idiotic behaviors with the world is yet to come.
If you do not yet know Dharmesh Shah then you are missing out and this would be a perfect time to click and read from Dharmesh as he shares deep insights about startups, philospophy, and leadership via OnStartups. Dharmesh will make you SMink = Smile and Think at the same time.™
