The Blog - Where Business Collides with Human Nature

10 Overrated Marketing Tactics You Should Avoid Right Now

Experienced marketers know there is a fine line between engaging a customer and annoying them. Even the most seasoned professionals can make mistakes that cost them potential business, however. Here are 10 marketing tactics to steer clear of as you iron out your plans.

Topics: Marketing Ideas Marketing Plan Marketing Trends

How Can I Get into the New York Times?

It's been about seven years since I sat across the dinner table from Cameron who had the honor of being invited to celebrate Gary Vaynerchuk's 300th video blog for Wine Library TV. After dinner, my new friend says to connect and follow Gary V - so I did.  

No, we are not best friends (though I do have a book Gary V signed saying: "To my new BFF") but he does remain an inspiration and resource. What you may not know is that Gary Vaynerchuk is on HubSpot's advisory board.  As a HubSpot partner and perpetual inbound marketer, I appreciate working with a company with such an advantage.

Gary V. offers advice in his recent video to help you understand how to get in the New York Times, in front of the bigger celebrities or get connected to that BIG audience.

Topics: Guerrilla Marketing Marketing Marketing Plan Inspiration

When is the Best Time to Sell Everything?

Turning a point of view upside down offers those in business new opportunities. The infographic below shows you when it is the best time to buy everything.  If this is true and people are following this mindset, think about how prepared you are.

Using research conducted by Lifehacker.com, the following infographic provides a general buying guide for 2013 which is sending entrepreneurs a signal for when to sell.

Topics: Marketing Plan Business Planning Ecommerce

7 Steps to Determine Your USP - Unique Selling Proposition

Here are seven steps to determine your USP - Unique Selling Proposition.

Before jumping into the steps, "What is a USP - unique selling proposition?"

A USP is one of the fundamental pieces of any solid marketing campaign. It’s a summary of what makes your business unique and valuable to your target market. It answers the question:  How do your business services benefit your clients better than anyone else can?

Topics: Marketing Plan Business Planning