The Blog - Where Business Collides with Human Nature

Definition of Guru and is it GobbledyGook

Guru is a buzzword in business and internet marketing you may use to describe someone.   Or maybe it is a term you use to describe yourself. 

Interestingly, the word guru originates in Sanskrit. 

- Gu indicates darkness.
- Ru indicates destruction.

A guru is considered "a dispeller of darkness".

Anyone able to shed light (dispel the darkness) on a topic for another might be considered a guru.

Topics: Inbound Marketing Leadership Definition Personal Development

Use Adjectivity to Entice and Inspire

To persuade, you emphasize and wave your arms. To influence you might spin the story a bit farther than the truth.  To entice, use more adjectivity by including adjectives in titles, headlines and your helpful content.

Topics: Guerrilla Marketing Inbound Marketing

Steps to Master SEO [infographic]

If you are an SEO expert, you have to crack the books and test online marketing theories daily. The world of getting found via search engine optimization continues to evolve as search software gets smarter.  Will Google truly have a power to read the heart and mind of someone searching?  If so, will an SEO expert be able to know exactly the right button to push at exactly the right time? (Not likely)

If you are an entrepreneur, you see and hear the hype from a distance about SEO this, social media that.  You pause for a month to take care of business and when you come back to review the news, it has all changed. There are new widgets, new methods and the old ways are "dead". Who can you trust when the system and tools change more frequently than you change your socks?

"I won't be manipulated" is the mindset of search engine companies and they have low tolerance for those attempting to game the system.  

And now... 

The latest dialogue about search engine optimization (SEO) sounds more like days of old before the Internet.  In fact as you listen to the SEO experts now, you may recognize the similarity in language Jay Conrad Levinson used in his books about Guerrilla Marketing.

Regardless, 51% of web traffic is said to to come specifically from search. People need or want something special and they Google/Bing for the answer. Experts, brush up and think forward. Entrepreneurs, get your head out of the sand.  

Topics: SEO Inbound Marketing

Do You Like to Talk vs Write? Hire Someone to Transcribe the Audio

You like to talk and while you have writer's block, you never seem to have talking block.  You think like lightning and words are always available.  The alternatives to talking are slow in comparison and include writing, typing, sign language, and morse code.  You look at a keyboard and say "no thanks" (But the smart phone looks very appealing.)

Since the average human hand-writes at 31 words per minute for memorized text and 22 words per minute while copying, writing is out of the question.  Much too slow. 

An average professional typist types usually in speeds of 50 to 80 wpm, while some positions can require 80 to 95 and some advanced typists work at speeds above 120 wpm. 

Topics: Business Software Inbound Marketing Content Marketing Outsourcing

Awesome FREE Photos From Getty Images - Here's How

You have searched for images that will set you apart and are coming up empty. Better yet, you hope to find free images or graphics.  Maybe you have resorted to "borrowing" them from another website (which is most likely theft).  No one notices and "everyone" is doing it, so you take a chance.

Topics: Free Photos Inbound Marketing

50,000+ Hours of Marketing Research Distilled into 60 Minutes

Five experiments, five conclusions - in a slideshow. In a recent Web clinic, MECLABS walked through the most important discoveries of the year so you can learn the progress MECLABS analysts and scientists have made.

In the slide show below, you will see a summary of the actual research-grounded answers to the following questions: 

  • When is the best time to send an email? 
  • How should I design my website navigation? 
  • Can a brand really make an impact on conversion? 
  • Is my page missing critical copy?
  • and more...
Topics: Marketing Statistics Offers Inbound Marketing

DadDoes Real (not live) Fish Robots - The Aquabot [video]

You can add fish robots to your wish list this year.  A fish robot is also known as an Aquabot.

Topics: Inbound Marketing Entrepreneurship

How running a business has changed vs. five years ago [infographic]

A simple truth:  Running a business is much different than five years ago.  Before you dive into the infographic below,  take off your old hat and mindset of: "This is how we've always done it".  A new survey data from Constant Contact, where they asked 917 small business owners to explain what it's like running their small business now compared to five years ago.  Then, in honor of National Small Business Week,  Constant Contact compiled this data into an infographic to highlight the study's discoveries about how running a small business has changed.

While your own business may vary from the infographic, it is important to stay aware of the new reality. Changes over the last five years have been mostly invisible.  The virtual world, mobile, and electronics continue to reshape how we live around the globe and we don't see a thing as the world morphs.

Topics: History Social Media Marketing Inbound Marketing Business Success Stories HubSpot Landing Pages

Easy Ideas to Write Exactly What People Want to Read

 

The question about "what should I say?" remains a puzzle for many. Creating an important message makes even the most experienced professionals think in circles. 

Topics: Business Blogging Marketing Inbound Marketing Content Marketing Creativity Writing

Information is Now Worthless: Think Transformation

"Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to Google CEO Eric Schmidt. That’s something like five exabytes of data, he says."  “The real issue is user-generated content,” Schmidt said. He noted that pictures, instant messages, and tweets all add to this.

Topics: Analytics Internet Marketing Inbound Marketing Content Marketing

Shameless Inbound Marketing Tactics Guaranteed to Work [infographic]

There is no marketing like inbound marketing but to have an effective marketing plan you must know these shameless marketing tactics.   The infographic from Hubspot will keep you focused and feeling guilty (since they work so well):

Shameless Marketing Tactics Hall of Fame Infographic

Topics: Guerrilla Marketing Ideas Internet Marketing Inbound Marketing

List of 11 Webinar Software Options for Online Web Meetings and Conferences

Here are eleven great webinar software options for your online meetings, conferences and webinars.  The good news:  Several are free to use.  The list of online webinar software is in no particular order.  Of course these tools are perfect for your inbound marketing plan and will no doubt inspire many new guerrilla marketing ideas.  (The list has grown beyond eleven and yes, I saved the best for last in the list below).

Topics: Presentation Tools Software Video Marketing Free Software Inbound Marketing Webinars