The Blog - Where Business Collides with Human Nature

Information is Now Worthless: Think Transformation

"Every two days now we create as much information as we did from the dawn of civilization up until 2003, according to Google CEO Eric Schmidt. That’s something like five exabytes of data, he says."  “The real issue is user-generated content,” Schmidt said. He noted that pictures, instant messages, and tweets all add to this.

With only about one-third of the world’s population is connected, each day:

>  294 billion emails are sent.

>  2 million blog posts are written.

>  864,000 hours of video are uploaded to YouTube.

There are several companies who attempt to measure the Internet's usage:  ClickZ,,,, Nielsen Ratings, Office of the CIA,,,,,,, and the Computer Industry Almanac.  They use custom techniques of polling, electronic tallying of server traffic, web server logging, focus group sampling, and other measurement means to give you even more information about... information.

Humans have created and stored more information than all of previous history combined. “Information” is readily available with a click and by itself has little value.  Information flows more readily than water. (... and not all information is accurate)

This infographic about the Internet shows how much information is consumed in just ONE DAY:


It may be time to move beyond information products and consider them to be transformation products.  Approach each opportunity with the goal of TRANSFORMING clients and customers from where they are now, instead of informing them about what they might become.

For example:  Show someone how they can positively change the situation they are currently in and aggressively pursue the situation where they want to be and you have a better chance of hearing them say: "yes" and seeing them pull out the credit card.

To further that thought about transformation, you may be more comfortable with other terms:  Alteration, changeover, conversion, flip-flop, metamorphosis, radical change, renewal, revolution, shift, switch, transfiguration, transmogrification, transmutation.

Regardless of what terms you find most comfortable, how does your product and service change the world and offer an opportunity for others to transform?

Hoping this information is transformational for you and your business.

Topics: Analytics Internet Marketing Inbound Marketing Content Marketing