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List of 64 Press Release Topic Ideas to Overcome Brain Fog

press releases

Press releases should be a part of any marketing plan.  Press release services come in many shapes and sizes from free to big money for distribution.  Before considering distributing a press release, it has to be written.  Stay aware of daily activities, plans and accomplishments... what are likely to be newsworthy.

Here's a list of press release topic ideas for your business:

 1. New product or service

 2. New website or significant upgrade to existing website

 3. Involvement with charity work

 4. Making a charitable contribution

 5. Free shipping offer or change to shipping rates

 6. Releasing findings of new study or research

 7. Helpful tips related to your business

 8. News of the weird (e.g. Coffee shop offers excusive $200 gourmet drink)

 9. Commentary on or tie-ins to current events

10.  Interesting trends

11.  Starting a new sister company

12.  Receiving an award

13.  Being singled out for an accomplishment

14.  Offering free information: ebook, newsletter or white paper

15.  Celebrating an important company anniversary (e.g. 50 years in business)

16.  Opening a new office or relocating your office

17.  Changing the company name

18.  Changing a product name

19.  Signing a large, well-recognized client (make sure you have their permission to publish this)

20.  Announcing a media appearance

21.  Inspirational stories of overcoming major challenges

22.  Hosting a seminar or teleseminar

23.  Sponsoring an event or team

24.  Partnering with another business or organization

25.  Hiring a new executive or changing ownership of the company

26.  Announcing personnel change: retirement, resignation or death

27.  Changing the way your products are made

28.  Changing the prices of your products or services (particularly if you're reducing prices)

29.  Developing a new technology or unique procedure for your industry

30.  Rebranding your business

31.  Reorganizing your company

32.  Hosting a major contest, sweepstakes or promotion

33.  Making an outrageous claim (be careful not too sound to gimmicky or salesy)

34.  Revealing industry scams

35.  Announcing holiday-related sales and events

36.  Making predictions for your industry

37.  Provide expert opinion on important subject within your industry (think sound bites when creating quotes in your announcement)

38.  Publishing findings of a recent report, survey or poll

39.  Filing of a lawsuit

40.  Responding to being name in a lawsuit

41.  New uses for your products

42.  Receiving endorsements from a major celebrity or public figure (make sure you have their permission to publish this)

43.  Offering internship program with local schools

44.  Establishing a scholarship

45.  Hosting a tour of your facilities

46.  New certifications and credentials achieved by your staff

47.  Providing pro bono work

48.  Responding to accusations against your company or industry

49.  Setting a major goal

50.  Launching a referral rewards / affiliate program

51.  Speaking at a conference or event

52.  Providing free consultations or a free sample

53.  Taking major steps to go "green"

54.  Debunking common myths

55.  Taking your company public

56.  Discontinuing a product or service

57.  Filing or Being Awarded a Patent

58.  Merger or acquisition

59.  Celebrating an important milestone (e.g. one millionth customer)

60.  Exhibiting at a trade show

61.  Stock offering

62.  Financial or earnings update

63.  Securing business funding or credit (e.g. VC or angel investment)

64.  Tips sheet or feature story (e.g. Top 10 Valentine Gifts, Effective Tips to Land a Job in 30 Days, Turn That Brown Lawn into a Suburban Oasis)

You may be taking events for granted that are worthy of a press release. There are more opportunities than you realize. 

The ideas flow easily once you get in the groove and stay alert.

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Topics: Press Release Guerrilla Marketing