The power of the gift has been a method to start conversations, get a date, resolve an argument, create addictions, get a promotion or a raise, give marketing campaigns a special punch and make people's day for longer than the Mayan calendar.
Science shows how a gift increases the endorphins and serotonin. The prefrontal cortex of the brain is especially sensitive to pleasure and positive thinking. The power of both giving and receiving a gift offers new brain activity revolved around happiness.
If you have an alligator brain, you too may be influenced by a gift. Know that the alligator brains of the world appreciate a gift since they too have endorphins, serotonin and a prefrontal cortex.