The Blog - Where Business Collides with Human Nature

Catching Fish With Strawberries and Cream


They look the other way, ignore your Facebook page, delete your email without reading and discount your interview. While your business is appears to visible, it might be intentionally ignored in the new world of media.

You take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal.

In reality, there is little seperation betweein personal and business.  This blur between personal and business warps our judgment and what appears to be so important may not be so.

Dale Carnegie can help:

Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?"  Why not use the same common sense when fishing for people?” 

- Dale Carnegie, How to Win Friends and Influence People

You are very likely a genius in regards to your product and service. Even so, you might be a poor judge of what others appreciate.

There are more opportunities than ever to get personal feedback to understand whether people like worms, grasshoppers, strawberries or Almond Roca

Consider how to understand what others prefer:

Social Media


Social Inbox Monitoring in HubSpot: (video)


Google Alerts

Sadly, the new software and marketing tools are used to blast, to push, to annoy, to broadcast and act as a billboard.

What are humans talking about?  How interested are they?  

Wouldn't it be great to know they love worms before you grow strawberries?

Topics: Guerrilla Marketing Social Media Marketing Inbound Marketing Marketing Strategy