The Blog - Where Business Collides with Human Nature

Linkedin Infographic Reveals the Truth of Who Uses it and How


As of today, two people are joining Linkedin in every second.  Who are they?   Are you one?  Is it something to set up and forget about or a dynamic marketing tool?  Can a relationship really be supported on Linkedin? 

The infographic shows how most people on Linkedin have between 500 to 999 connections in their "network", use only the free account option and let their 1st level connection see their entire 1st level network. The most helpful feature is "who viewed my profile" followed by the automated suggestion tool: "people you may know".

Take notes from this infographic to better understand who you are connecting with and what they find most valuable:

Linkedin Infographic 2013

Via: PowerFormula for Linkedin Success

It makes more sense to avoid strategizing relationships. 

Here are ways Linkedin can be used to grow professional relationships:

linkedin checklist  Learn something specific about a topic.

linkedin checklist  Help someone else with a specific topic you are an expert with.

linkedin checklist  Give a recommendation to someone you find awesome.

linkedin checklist  Introduce yourself and invite to stay connected via a Linkedin network.

linkedin checklist  Invite someone to a group, event or discusssion.

linkedin checklist  Get two people connected with an introduction.

linkedin checklist  Do research about a person or company you are interested in hiring.

linkedin checklist  Make an announcement about something amazing and helpful.

linkedin checklist  Send a private message to someone for support, questions, or introduction

These are but a few.  Visit Linkedin not as a place to shop but as a connection tool. Find ways to make their day, learn new things and give support to others in need.  It is a great place to exchange knowledge and people will soon learn of your character and expertise.

What is your best Linkedin tip?  Please freel free to share.

Topics: Social Media Marketing Linkedin