The Blog - Where Business Collides with Human Nature

Why People-Based Marketing Wins

Think of how many ads you see each day — watching TV, streaming music, playing a mobile game. Could you add them all up? Do you remember what each one was for?

In America, the average person sees 4,000 to 10,000 ads per day. Even if each ad lasted only one second, that’s hours of brand-sponsored posts and messages.

Consumers are bombarded by videos for the latest fashions and social media posts touting lavish lifestyles. The pressure to buy more has led consumers to push back against traditional marketing methods.

Today, marketers must understand their audience to reach them. Modern consumers want authentic voices and personalized recommendations. They want a brand that understands who they are and the values they represent. That’s where people-based marketing comes in.

Topics: Marketing Advertising Account Based Marketing

How to do Webinars 101: Tips, Tricks & Don’ts

If your talent is "speaking and presenting" and you want to learn how to excel and implement webinars into your marketing mix, this is for you. Andrea Goodkind, Senior Marketing Manager at BrightTALK goes through the basic elements of doing webinars. Webinars are a great tool to create and nurture higher-quality leads.

Topics: Marketing Webinars

How Can I Get into the New York Times?

It's been about seven years since I sat across the dinner table from Cameron who had the honor of being invited to celebrate Gary Vaynerchuk's 300th video blog for Wine Library TV. After dinner, my new friend says to connect and follow Gary V - so I did.  

No, we are not best friends (though I do have a book Gary V signed saying: "To my new BFF") but he does remain an inspiration and resource. What you may not know is that Gary Vaynerchuk is on HubSpot's advisory board.  As a HubSpot partner and perpetual inbound marketer, I appreciate working with a company with such an advantage.

Gary V. offers advice in his recent video to help you understand how to get in the New York Times, in front of the bigger celebrities or get connected to that BIG audience.

Topics: Guerrilla Marketing Marketing Marketing Plan Inspiration

Advice for Someone With Expertise, but Afraid to Market and Sell

This topic relates to almost anyone, not just entrepreneurs. If you have a job and a quota, this can still work. Entrepreneurs have a harder time because there is no one standing over their head holding them accountable. Entrepreneurs create their own obstacles since feelings, emotions and comfort levels can have a more dramatic impact until a personal commitment and discipline takes over. 

If you or someone you know has experience, wisdom and high expertise but is afraid to market or sell their products or services, here is a bit of advice:

Topics: Guerrilla Marketing Marketing Selling Recommended Books Personal Development

5 Marketing Collaboration Tools to Boost Your Online Strategy

There are countless tools for everything in marketing, so many that it can be very overwhelming.  Many small business owners admit that they are still not using modern technology – only one in ten business owners know how to use online advertising to market their product.  However, using tools for marketing and collaboration is necessary – and easier than ever. Take a short pause from learning how to use Google+ and focus on finding the marketing collaboration tools that are best for your marketing efforts.  Here are five online collaboration tools to help you stay organized:

Topics: Business Software Collaboration Online Marketing Marketing

Easy Ideas to Write Exactly What People Want to Read

 

The question about "what should I say?" remains a puzzle for many. Creating an important message makes even the most experienced professionals think in circles. 

Topics: Business Blogging Marketing Inbound Marketing Content Marketing Creativity Writing

Three Powerful Words

Three powerful words to use when marketing, getting someone's attention, and when hoping to make an impression.

"Did you know...?"  Three simple words.  You anticipate:  "No!  I did not know that! Thank you!" 

If you hear the dreaded response:  "Yes, I knew that," you may feel defeated but if you did your homework, you will have more to add. 

If you are able to use these powerful "Did you know...?" words and they unveil a truth or fact that is both relevant and previously unknown; you educate, inspire and potentially make people's day.

Topics: Statistics Marketing

The Best Interpreter Services in Seattle Can Improve Business

Hire an interpreter?  No, an interpreter or translator is not only unnecessary, it is not in the budget.  There are companies and geographic areas (especially in Seattle) where this mindset is actually harmful to business.

Topics: Marketing Business Services Communication Culture Change

Diffusion of Innovations - Who buys your products, why and when

The discussion about predicting human behavior as to how and when people buy is often diverted to the Diffusion of Innovations. 

Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.  How and when people buy products or services is thought to be affected by this theory. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book Diffusion of Innovations.

Topics: Guerrilla Marketing Marketing Marketing Strategy

The Unbelievable

Promising the unbelievable before delivering on said promise will leave potential buyers knowing you are pumped up, arrogant, over confident and probably out of touch with reality.  "Of course you will say that about your own product or service.  That is expected." 

Topics: Marketing Ideas Marketing Business Success Tips

Press Release Tips for Small Business

Time to think about the press release option again.  If you wonder "What if I was to do a press release about my business?"  "What is the 'best in the world' in my product or service?"  "What is it about the business this week that is new, exciting, wonderful, ground breaking?  What is news-worthy?"  What will happen to the perception of your business?  Is is the usual stuff?  Or is there that little something you just have to share?

Topics: Press Release Marketing Free Advertising

List of 54 Websites for Free Press Release Distribution Service

Take advantage of the opportunity with this list of free press release websites and distribution services at least once a month on the internet.  Some might view a press release as "marketing" while others view it as "education" or "information".  Regardless, if you do something worth shouting about in your business, then do so!  Press releases keep the world informed and possibly...improve the chances of getting found.

Topics: Press Release Marketing Inbound Marketing Buzz Marketing