To hear a "yes, I will buy", everything must line up perfectly. To get the yes, here is your ARUBA Marketing™ checklist:
- Are paying Attention
- Find your message Relevant
- Understand the message, language, product and service quickly.
- Believe that it will benefit them
- Believe enough to take Action - by buying and sharing. (and linking)
In short, the acronym to help you remember is ARUBA, where people not only vacation but also represents when people are most comfortable to move forward.