The Blog - Where Business Collides with Human Nature

Is Online Shopping Really Better than a Brick-and-Mortar Experience?

The rise of the internet makes it easier than ever for people to get the things they want or need simply by going to a website and placing an order — often receiving their merchandise the next day or even in a matter of hours. However, despite the convenience of the on-demand economy, I was curious about whether buying things online is genuinely better than shopping for stuff in a store.

I am an avid shopper and split my time between buying things in stores and online. Not long ago, I needed to buy some specific items and thought the circumstances presented perfect opportunities to figure out the best way to shop.

I decided to pay attention to my experiences with both options and use the outcomes to determine which one I preferred. The news coverage of how many brick-and-mortar stores are shutting down was another factor that sparked my curiosity. Do online stores spell doom for physical stores in all or most cases? Let's find out based on my shopping spree.

Topics: Marketing Ideas Customer Service Business Trends

The Unbelievable

Promising the unbelievable before delivering on said promise will leave potential buyers knowing you are pumped up, arrogant, over confident and probably out of touch with reality.  "Of course you will say that about your own product or service.  That is expected." 

Topics: Marketing Ideas Marketing Business Success Tips