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The Blog - Where Business Collides with Human Nature

10 Overrated Marketing Tactics You Should Avoid Right Now

Experienced marketers know there is a fine line between engaging a customer and annoying them. Even the most seasoned professionals can make mistakes that cost them potential business, however. Here are 10 marketing tactics to steer clear of as you iron out your plans.

Topics: Marketing Ideas Marketing Plan Marketing Trends

Google Search Results in Less Clicks - What's Next?

Data and insights about Google and search results that should be very important for you to review. It is an easy read, not technical as Rand Fishkin tells it like he sees it --- and shows that less than half of Google searches now result in a click.

Topics: SEO Google Marketing Trends

B2B Websites Holiday Traffic Comparison

The slideshow below reviews the last 36 months from random websites to consider B2B website traffic trends.  Consider these as you answer "Does it matter?" or "Let's take it easy, no one cares".

Considerations:

The charts show 36 months of history. Some websites will only show what is available.

These charts are from B2B websites, and each company have a different level of engagement along with a unique marketing strategy.

All of the websites from this random selection use HubSpot. The reports are from the “Sources” tool inside the all-in-one marketing system.

Topics: Recommended Books Marketing Trends