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The Blog - Where Business Collides with Human Nature

Outbound Lead Development - Old School or New School

I’m from the old school, the place where you sent a letter of introduction, made a follow-up phone call, scheduled a meeting, and made a sales presentation that hopefully enabled you to close a sale. The new school doesn’t work that way. The new school is about social media, the use of technology, and in-the-know buyers. 

Topics: Sales Marketing Plan Selling Outbound Marketing

Inbound Marketing vs Outbound Marketing [infographic]

Watch the Inbound Marketing Movie:

You may have missed the movie and still interested?

This infographic shows the appeal of inbound marketing vs. outbound marketing.  Reduced costs and effectiveness are benefits as our culture has changed to gadgets and search engines to solve problems.

If you have not yet changed your marketing plan to include inbound marketing, this infographic gives an overview to help you get started:

Topics: Inbound Marketing Outbound Marketing