The Blog - Where Business Collides with Human Nature

The Top 10 Techniques for Building Quick Rapport with Anyone

"It's Not All About Me: The Top Ten Techniques for Building Quick Rapport with Anyone" - Robin Dreeke

I know exactly what you are looking for: 

More cooperation, more people listening to you, more respect, more people saying 'yes' and more obedience from your kids (if you have kids).

The world gets more difficult to manage because those you come in contact with are more likely to hold the hand out with palm up with the hope of getting something. What you hope for is more people extending a hand as a greeting. 

No need to look further because Robin Dreeke is here to help you build a quick rapport with others.  Robin isn't just any basement author who wrote a book about a few ideas.  Robin Dreeke was in charge of the Federal Bureau of Investigation’s elite Counterintelligence Behavioral Analysis Program (BAP).  As you read his bio, you will see that he was tasked to recruit spies. 

Topics: Networking Guerrilla Marketing Recommended Books Leadership

How to Nurture Business Relationships

If you’re like most entrepreneurs, you already know how important networking is to the life of your business. But it’s not just about creating relationships with key individuals, other businesses, customers, and vendors. Your ability to foster and maintain these relationships is what will set you up for the growth and long-term success you crave. So what should you be doing after the initial conversation, elevator speech, business card swap and handshake?

Topics: Networking Guerrilla Marketing Personal Branding

Diffusion of Innovations - Who buys your products, why and when

The discussion about predicting human behavior as to how and when people buy is often diverted to the Diffusion of Innovations. 

Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.  How and when people buy products or services is thought to be affected by this theory. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book Diffusion of Innovations.

Topics: Guerrilla Marketing Marketing Marketing Strategy

Unlocking Generational CODES by Anna Liotta

Whether you’re a Traditionalist, Baby Boomer, Gen Xer, or Millennial (Gen Y), Unlocking Generational Codes by Anna Liotta will change how you perceive others and enhance your relationships with everyone you know.

Topics: Guerrilla Marketing Recommended Books Leadership Human Resources

Getting Awesome Design Work Done on a Very Tight Budget

Outsourcing design jobs can be difficult. You want to get as much bang for your buck without sacrificing the quality of the work. Design jobs can also be very subjective. You'll want to work with a person who understands your vision for the design and can translate that to something that works for you. To achieve this, you'll need to find a talented designer who'll fit your style of work and who'll communicate with you as often as you need it.

Topics: Team Building Hiring Guerrilla Marketing Graphics Outsourcing Webdesign

The Only Two Questions You Need to Ask for Success [video]

Tough time with success?  Don't worry about being motivated.  Forget about trying to be inspired.  Instead you will think about the two questions in this video:

Topics: Paradigm Guerrilla Marketing Recommended Books Inspiration

Hitting a YouTube Homerun - 4 Tips to Go Viral with Video

It is possible to go viral with a video on Youtube and with the tips below, the chance of your video going viral will improve.  There's much to be learned from a media landscape where TV is now relying on the Internet for content. On Comedy Central's hit program 'Tosh.0,' host Daniel Tosh fills a half-hour by showing the week's best Internet video clips. Although TV may trump Internet video in worldwide viewers (1.2 billion people watched online video in 2011), it's no longer the most cost-effective means of conveying a message through video.

Topics: Guerrilla Marketing Video Marketing

"An Interpreneur's Journey: The Birth of a 'New Economy' Business" by Tom Eckmann

Starting a business?  Have you read this book yet?  "An Interpreneur's Journey: The Birth of a 'New Economy' Business" authored by Tom Eckmann.  The 'Interpreneur' is an Internet Entrepreneur. You are unable to start a business today without understanding how to integrate the Internet into your business plan.

About the book:

Did you ever think about starting your own business?  Bill Partridge does, especially when he’s laid off by the company where he’s worked for 14 years.  Facing a long unemployment, he decides to go into business for himself.  He starts a contracting company selling radiant heating and soon encounters the "two-by-four rule" - everything costs twice as much and takes four times longer than expected.  He’s running out of time and money when he makes an important discovery — he can sell his systems over the Internet.  He re-invents his business and finds success selling to customers all over the country.

Topics: Start a Business Guerrilla Marketing Business Success Recommended Books

How to Make People Listen

"Nobody is listening to me," is the cry of an unsuccessful leader.  There are many variations to this theme:  "If only they would listen to me, we could start to get things done."  "It's not my fault... nobody is listening."  These are expressed in stomping, clenched teeth, whining out loud and abrupt grunts. 

Topics: Guerrilla Marketing Leadership

How Stress at Work Causes Death [infographic]

Stress is not only holding you back from being successful, it may be literally killing you.  If you are an employer, it is on your shoulders to stay very aware of the work environment to know the the staff is stressed.

What is interesting is that collaboration can reduce stress and by doing so, potentially save jobs and lives.

To this point, take note on the infographic which talks about how middle age workers who have poor relationships with their colleagues are 2.4x more likely to die sooner.  One solution is:  Go Power with Greenlight Thinking, to change the culture of your company.

That said, the data shows that bosses had no ties to an early death.  Sorry, I hope this is not dissapointing to you.

Topics: Guerrilla Marketing Human Resources