The Blog - Where Business Collides with Human Nature

Why I Almost Left My Job as a Senior Content Marketer to Work for Minimum Wage at McDonald’s

For the last 15 years I have worked as a content creator and copywriter, first for (what was then) the world’s leading ecommerce software provider and later for myself as a business owner. And today, I considered walking away from that to work for minimum wage at McDonald’s. Let me explain what happened...

Topics: Hiring Leadership Culture Change

How to Hire a Consultant

Hiring a consultant can be a great way to get expert advice and guidance on a specific project or issue. Here are some general steps to follow when hiring a consultant:

Topics: Hiring Consultant Support

Hiring Older Adults – Risky or Beneficial?

Considering there is a growing abundance of ‘older people’, does dementia, Alzheimer’s, arthritis and other health issues increase risks when hiring them? Is it worth the risk?

According to the CDC, only 21.6% of people over 65 say their health is fair or poor which leaves a majority with average, good or excellent health.

Does the experience, wisdom and maturity they bring outweigh the risk of potential health issues? Sandra has a few thoughts!

Topics: Hiring Recruiting Leadership Management

Six Tips to Hiring the Best Employees

Small businesses often begin with just a few family members or even as a solo venture.  Hiring strangers to take on integral roles and represent your business can be scary – but the economy is on the upswing and a recent survey even tells us that more than seven-in-ten businesses plan to grow their business over the next six months. So many businesses are finding themselves in the position of needing more employees.  As you contemplate how to hire a web designer or prepare to bring on an SEO specialist, consider these tips:

Topics: Hiring Recruiting HR

Outsourcing - 6 Places to Hire Someone to Write Content and Dazzle Readers

Either you have no time, low skill, or prefer to avoid writing.  You realize that without an article, blog, ebook, white paper, special report or declaration... there will be no progress.  Writing is involved in any form of marketing.  Who can you hire?  Who will help you? 

Topics: Hiring Guest Blogging Inbound Marketing Content Marketing Outsourcing

Does Your Business Need an Answering Service or Live Virtual Receptionist?

Key Takeaways:

Topics: Team Building Hiring Outsourcing

Getting Awesome Design Work Done on a Very Tight Budget

Outsourcing design jobs can be difficult. You want to get as much bang for your buck without sacrificing the quality of the work. Design jobs can also be very subjective. You'll want to work with a person who understands your vision for the design and can translate that to something that works for you. To achieve this, you'll need to find a talented designer who'll fit your style of work and who'll communicate with you as often as you need it.

Topics: Team Building Hiring Guerrilla Marketing Graphics Outsourcing Webdesign

You can charge anything you want but Fedora will do it for $3.33 per hour

How much you charge for something may not have any direct impact on your sales and profits.  If you charge $1,000 an hour for services, but if no one accepts it, then the high fee becomes a path to low sales and profit.

  • If you have no one looking for your product or service, you will use a "pitch" to convince someone there is a need and get a sale.
  • If there are buyers who are hungry and searching feverishly for your product or service but see a large buffet of choices, you will send the message about how your product or service is either:  the best quality, the cheapest, the most valuable, the fastest, the most trustworthy.
  • If your business is one of a kind and people need you more than you need them, I hope you hear them knocking at your door. 

Charging by the hour will leave any entrepreneur open to hiring someone else offering a cheaper price.  

Topics: Team Building Hiring Outsourcing