The Blog - Where Business Collides with Human Nature

Use Adjectivity to Entice and Inspire


To persuade, you emphasize and wave your arms. To influence you might spin the story a bit farther than the truth.  To entice, use more adjectivity by including adjectives in titles, headlines and your helpful content.


While Adjectivity is in Wiktionary, it does not go near far enough.  Allow me to take a moment to share more about Adjectivity:

Adjectivity -  Priority and focus on using adjectives within dialog whether it be in written or spoken words.  Those who have Adjectivity are prone to using adjectives more often than not.  A title or headline that uses adjectives to entice has adjectivity.

In case you are a bit rusty, adjectives are describing words.  Large, grey and friendly are all examples of adjectives.  You might add "tall" to the word "building" to better describe the word.

Below are examples of how an otherwise plain and ordinary title has adjectivity and brings the sentence or title to life or offers more clarity because of the helpful adjectives:

Historical Paddle Wheel Cruise Special Offer

How to Create Instant Trust Online

Welcome to the Most Educational Swimming Blog in the Country!

How To Discover What You Are Really Good At

How To Write a Business Letter?

7 Deadly Sins of Sales Management

How a New Discovery Made a Plain Girl Beautiful

Creative Ideas for Starting a Business

You Can Laugh at Money Worries - if You Follow This Simple Plan

How I Improved My Memory in One Evening

Free Book Tells You 12 Secrets of Better Lawn Care

New Shampoo Leaves Your Hair Smoother - Easier to Manage

Great New Discovery Kills Kitchen Odors Quick!

How You can Get a Quick Loan of $1,000

How To Get More Energy From The Food You Eat

You Can Make Big Money Easily

For People Who Don't Have Time for Unimportant Books

How To Avoid Mental Hazards

Don't Even Think About Buying a New Home Without Reading This Report!

The Secret of Having Good Luck

How To Get Rich Reading Classified Ads

Seven Steps to Financial Freedom

How To Write a Hit Song and Sell It

How To Write a Good Advertisement

161 New Ways to a Man's Heart - in This Fascinating Book

Here Is a Quick Way to Break Up a Terrible Fight

If someone sees your website as boring and their eyes begin to roam around the room as you speak, it may be time to read up on adjectives so that you can have more adjectivity.  If your conversions are low on a landing page, you may need to have more adjectivity.

If you do lose all adjectivity in your content, titles and headlines, they can still be effective.  "How to Win Friends and Influence People" is a perfect example.

Would you like to learn more about how to have more adjectivity?  Here is "The Authoritative List of Simple Adjectives" you can use for enhancing your content, headlines and titles:

"The Authoritative List of Simple Adjectives" is free and available via instant download.


Topics: Guerrilla Marketing Inbound Marketing