The Blog - Where Business Collides with Human Nature

Business After COVID: How Companies Should Brace For It

Photo by Yaroslav Danylchenko from Pexels

Right now, COVID-19 has had a big impact on just about every aspect of American life. A massive portion of Americans are working from home and getting accustomed to video meetings and new workspaces. Newer methods of shopping — like contactless and curbside pickup, mobile payment, and delivery services — have all quickly become normal options. And while in-person sales are down, online sales are up significantly. 

Average income is down for almost everybody and demand has quickly shifted. Luxury purchases — with a few exceptions, like skincare, hair care and makeup products — are down, and demand for food items and household goods are way, way up.

These changes are not expected to last forever, but it is likely that things will not ever return to business-as-usual. Instead, we are probably headed for a new normal — a future that is somewhere between the present and the world pre-COVID.

Here is how the crisis is likely to change the American economy, and how companies can prepare for business after the COVID-19 crisis.

Topics: Business Planning Business Trends

10 Overrated Marketing Tactics You Should Avoid Right Now

Experienced marketers know there is a fine line between engaging a customer and annoying them. Even the most seasoned professionals can make mistakes that cost them potential business, however. Here are 10 marketing tactics to steer clear of as you iron out your plans.

Topics: Marketing Ideas Marketing Plan Marketing Trends

Elements of Making a Company Story Video that Wins Your Customer’s Hearts

Nowadays, in a post-social-networks world, making your company and brand feel relatable to your customer base is much more than just a boon. It is a necessity.

Regardless of your commitment to social media strategies and overall marketing approach, producing content that reflects your company as engaging, empathetic, and responsive, is something your marketing team should be (and probably is) actively pursuing.

Why? Because audiences are more likely to do business with you when they feel like they know your company and brand on a more personal level.  

Your customers may know what you offer from an explainer video or other sort of content.


But if they feel like they understand (and relate to) what your company stands for on top of that, they are a great deal more likely to engage with it and come back for more later. So, the question becomes how to go about doing just that?

The goal is to tell a story.

The goal is to humanize your brand. Put the values that motivate you and your teams in front of your customers for them to connect.

The best way to hit all those targets in the least amount of time?

…company story videos.

Topics: Branding Video Marketing

What Type of Office Space Is Most Productive?

Most employees prefer private offices to open-office layouts, according to a recent survey by Clutch. Not all businesses can afford private offices for all employees, though, so they must find ways to adjust their office layouts for optimal productivity.

In this article, we explain how small businesses can create office layouts that increase, instead of hinder, productivity. Use the information to understand how you can tailor your office for increased productivity.

Topics: Productivity Business Culture Teamwork

Multi-hat CEOs

The fewer people you have working for you, the more “hats” you wear.

If there is not enough revenue to support a financial advisor or accountant, one hour the entrepreneur/CEO keeps track of finances and may clean the toilet in the next hour.

This might be irritating? Who went into business to get involved with the “little things?” Wasn’t the objective to make decisions and come up with broad strategies and create success?

The reality is that the best entrepreneurs thrive in a multidisciplinary, multi-hatted role ...but the one-man-band business model limits the potential for success.

Topics: Entrepreneurship Entrepreneur

Humans vs. Big Business: The Controversy of Selling on Amazon

Selling online is a wonderful way for companies, small and large alike, to become more successful. They can appeal to new customers, advertise their products more widely and even cut down on costs. Some owners don't want to create their own website or wish to sell on a more established platform. This is where Amazon comes in to play. 

Amazon's Marketplace service is a convenient way for small- and medium-sized businesses to advertise and sell their goods. They can even choose for their orders to be fulfilled by Amazon. When half of all items sold on the website are from third-party sellers, it can seem like a great way to put your name in front of an established consumer base.

While this is certainly true, it seems as though Marketplace has just as many cons as it does pros. Let's take a moment to run through them so you can get an idea of what it's like to sell on Amazon.

Topics: Amazon Ecommerce Competition

5 Surprising Ways Managers Can Reduce Corporate Food Waste

Imagine the United States' food production in one year is a giant pizza. Now, imagine one-third of that pizza gets tossed in the trash. That's exactly how much food the United States wastes each year, according to the United Nations.

Meanwhile, one out of every seven children in the United States may not know where their next meal is coming from. Tackling world hunger is intertwined with fostering respect for food — and your corporation can play a role in that effort.

While your company may not have the bandwidth to repurpose oyster shells into clothing like the outdoor company Mountain Designs, there’s still a lot you can do.

With dedicated efforts, making a difference is possible. For example, The World Resources Institute was able to reduce waste by 75 percent in one year.

This article goes beyond the basics to refresh your office with food waste reduction techniques you might not have heard of.

Topics: Business Culture Waste

3 Quick Ways to Green Your Corporate Office

It's no secret that sustainability is en vogue. This is especially true when it comes to commercial real estate trends.

Employees are asking for greener offices, and managers recognize the productivity and health benefits of green design.

Creating a greener office space doesn't need to be expensive or time-consuming. If you're interested in crafting an eco-friendly office, there are a few quick, easy ways you can get started:

  1. Increase Employees’ Exposure to Natural Light
  2. Invest in Live Office Plants
  3. Reduce Unnecessary Energy Use

This article discusses how you can kickstart these three initiatives in your workspace. Take action without delay, and happier, more efficient employees will return your investment in sustainability.

Topics: Business Technology Business Success Tips Culture Change Ecology

Creating an Innovative Workplace (Simple & Powerful)

What makes those famous Silicon Valley companies attract and keep top talent? Given a choice, the talent went to work for Google, Facebook or Apple. What made them do that? Most people will argue that it's the competitive pay or extra benefits (such as free meals), but I have to disagree. These businesses all have the factor of innovation on side, allowing their staff to think big and to perform in fresh and new areas.

The result is ‘belonging,” the knowledge that they are part of something and their opinions matter. I am a firm believer that innovation is undeniably effective as a motivator. Maybe you are thinking you can't possibly afford to have a workplace powered by innovation, but that's where you would be wrong. I'll go through five ways you can bring innovation to your workplace, attracting and keeping the best local talent, however big or small your company is.

Topics: Innovation Leadership Motivation

Start a Business Online Howto 1 – Aim, Fire, Ready – Use Your Brain

Where Are You?

You are; 

...working very hard to make money with an online business and swinging the proverbial bat but missing the ball continuously.  You try wearing your hat on backwards, a different bat, different shoes, read another book, and the list goes on.  You are trying to follow the mantra:  "if at first you don't succeed, try... try again".

You are;

...looking for a job and not interested in an online business but are peeking here to consider options for income.

You are;

...sick, sick, sick... and tired of reading emails, blogs, online eBooks, articles and find that none of them have the answer... and yet each of them seem to know a piece of the puzzle.  You have heard an Internet marketer once say: "email them until they buy or they die" and the actions of many seem to confirm this.

You are:

...just starting.  Fresh, new... positive attitude with an open mind to the possibilities.

There are many more questions to consider in determining who you are and they are very important.

Topics: Free Software Planning Business Success Tips Personal Development

What Happens When Nonprofits and Businesses Join Forces?

You may initially think of nonprofits and businesses on opposite sides of a spectrum. However, the two entities can also mutually benefit each other.

Here's a look at how that can happen.

Topics: Collaboration Success Stories Non-Profit

Why People-Based Marketing Wins

Think of how many ads you see each day — watching TV, streaming music, playing a mobile game. Could you add them all up? Do you remember what each one was for?

In America, the average person sees 4,000 to 10,000 ads per day. Even if each ad lasted only one second, that’s hours of brand-sponsored posts and messages.

Consumers are bombarded by videos for the latest fashions and social media posts touting lavish lifestyles. The pressure to buy more has led consumers to push back against traditional marketing methods.

Today, marketers must understand their audience to reach them. Modern consumers want authentic voices and personalized recommendations. They want a brand that understands who they are and the values they represent. That’s where people-based marketing comes in.

Topics: Marketing Advertising Account Based Marketing