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The Blog - Where Business Collides with Human Nature

Why I Almost Left My Job as a Senior Content Marketer to Work for Minimum Wage at McDonald’s

For the last 15 years I have worked as a content creator and copywriter, first for (what was then) the world’s leading ecommerce software provider and later for myself as a business owner. And today, I considered walking away from that to work for minimum wage at McDonald’s. Let me explain what happened...

Topics: Hiring Leadership Culture Change

3 Quick Ways to Green Your Corporate Office

It's no secret that sustainability is en vogue. This is especially true when it comes to commercial real estate trends.

Employees are asking for greener offices, and managers recognize the productivity and health benefits of green design.

Creating a greener office space doesn't need to be expensive or time-consuming. If you're interested in crafting an eco-friendly office, there are a few quick, easy ways you can get started:

  1. Increase Employees’ Exposure to Natural Light
  2. Invest in Live Office Plants
  3. Reduce Unnecessary Energy Use

This article discusses how you can kickstart these three initiatives in your workspace. Take action without delay, and happier, more efficient employees will return your investment in sustainability.

Topics: Business Technology Business Success Tips Culture Change Ecology

The Best Interpreter Services in Seattle Can Improve Business

Hire an interpreter?  No, an interpreter or translator is not only unnecessary, it is not in the budget.  There are companies and geographic areas (especially in Seattle) where this mindset is actually harmful to business.

Topics: Marketing Business Services Communication Culture Change

Ban the Phone Book Campaign [infographic]

There is now a ban the phone book campaign moving across America.  18 states across the US are now (in at least some parts) only delivering white pages phone books to those who ask for them.  San Francisco has even enacted “opt-in” legislation for the delivery of the yellow pages.  This infographic shows how the white pages have not only become unwanted but are a costly waste to taxpayers.

Topics: Phone Book Marketing Culture Change Ecology