The Blog - Where Business Collides with Human Nature

How to Maximize with Visual Content Marketing

It's obvious that visuals are a necessary part of a success formula for marketing online.  With so many options to "add an image" or "post a video", images stand out dramatically vs. bad graphics (or no graphics).  

Topics: Online Marketing Video Marketing Graphics

The True Power of the Gift [infographic]

The power of the gift has been a method to start conversations, get a date, resolve an argument, create addictions, get a promotion or a raise, give marketing campaigns a special punch and make people's day for longer than the Mayan calendar.

Science shows how a gift increases the endorphins and serotonin.  The prefrontal cortex of the brain is especially sensitive to pleasure and positive thinking.  The power of both giving and receiving a gift offers new brain activity revolved around happiness.

If you have an alligator brain, you too may be influenced by a gift.  Know that the alligator brains of the world appreciate a gift since they too have endorphins, serotonin and a prefrontal cortex.

Topics: Coupon Marketing Marketing Strategy Gift Cards

How Small Business Owners Can Leverage Cloud Hosting

Cloud computing has changed – and will continue to change – the way businesses approach their IT needs. While there is never one-size-fits all solution for any company, there are many ways to solve the different problems that business computing runs into. The cloud is an amazing resource that continues to improve, especially in efficiency and cost effectiveness.

Topics: Business Technology Cloud Computing

The Best Video Ever For Improving Productivity

This video will show you how to improve your productivity.  In fact, it does such a good job with explaining how to improve productivity that you will be celebrating in a big way.  Since you are the boss of you and have the ability to make your own judgment about what is most important, you (with an entrepreneurial mind) is looking always for the next big thing. 

After you watch the video and follow the principles, the next big question you will have:  "What would I do with extra time each day?" 

Topics: Time Management Productivity Personal Development

Four Ways to Reduce Stress and Increase Bottom Line

The end of the year tends to bring on feelings of nostalgia and reflection in all areas of life. People make personal resolutions to lose weight and set professional goals meant to ultimately improve quality of life. Sole proprietors and small business owners often sit down with a  calculator and crunch numbers to find ways to save money and increase revenue in the coming year. While cutting costs on utilities, using smarter marketing techniques and improving efficiency are definite money savers, there are some intangible factors, like stress, that affect bottom line too.

Topics: Leadership Business Success Tips Personal Development

The Ultimate Income with Automatic Recurring Billing

For customers to automatically make payments with recurring billing, you will need a merchant account which offers this option.  By offering the option to have regular payments with automatic billing, customers have one less thing to be concerned about and can instead pay attention to the more important things in life.

Here are three easy options for automatic recurring billing:

Topics: Online Marketing Payment Process Ecommerce Memberships

The Best Interpreter Services in Seattle Can Improve Business

Hire an interpreter?  No, an interpreter or translator is not only unnecessary, it is not in the budget.  There are companies and geographic areas (especially in Seattle) where this mindset is actually harmful to business.

Topics: Marketing Business Services Communication Culture Change

Diffusion of Innovations - Who buys your products, why and when

The discussion about predicting human behavior as to how and when people buy is often diverted to the Diffusion of Innovations. 

Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures.  How and when people buy products or services is thought to be affected by this theory. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book Diffusion of Innovations.

Topics: Guerrilla Marketing Marketing Marketing Strategy

Think, Talk and Get Paid

The perfect role many wish for is:  "Think, Talk and Get Paid."  Thinking and talking seem easy enough. Often times those who are very wise and may ask: "Why am I the only one who sees this?"  

Topics: Deep Thoughts Leadership Inspiration

Heroes on the Homefront: Report Highlights Veterans' Contributions

I’m excited to announce the release of a report by the Interagency Task Force on Veterans Small Business Development called “Heroes on the Homefront: Supporting Veteran Success as Small Business Owners.”  This is the second report of its kind where task force members from seven agencies have come together to collaborate on small business issues that are unique to Veteran business owners.

The U.S. Small Business Administration (SBA) believes that two of America’s greatest assets are the service of our returning veterans and the economic dynamism of our small businesses.  It is no secret that entrepreneurs and small businesses are the engines of American innovation and economic prosperity.  For example, our nation’s 28 million small firms employ 60 million Americans, or half of the private sector workforce, and they are responsible for creating 2 out of 3 net new private sector jobs across the country. 

Topics: Veterans in Business News Business Success Stories

Unlocking Generational CODES by Anna Liotta

Whether you’re a Traditionalist, Baby Boomer, Gen Xer, or Millennial (Gen Y), Unlocking Generational Codes by Anna Liotta will change how you perceive others and enhance your relationships with everyone you know.

Topics: Guerrilla Marketing Recommended Books Leadership Human Resources