The Blog - Where Business Collides with Human Nature

The True Power of the Gift [infographic]

The power of the gift has been a method to start conversations, get a date, resolve an argument, create addictions, get a promotion or a raise, give marketing campaigns a special punch and make people's day for longer than the Mayan calendar.

Science shows how a gift increases the endorphins and serotonin.  The prefrontal cortex of the brain is especially sensitive to pleasure and positive thinking.  The power of both giving and receiving a gift offers new brain activity revolved around happiness.

If you have an alligator brain, you too may be influenced by a gift.  Know that the alligator brains of the world appreciate a gift since they too have endorphins, serotonin and a prefrontal cortex.

Topics: Coupon Marketing Marketing Strategy Gift Cards