The Blog - Where Business Collides with Human Nature

Humans vs. Big Business: The Controversy of Selling on Amazon

Selling online is a wonderful way for companies, small and large alike, to become more successful. They can appeal to new customers, advertise their products more widely and even cut down on costs. Some owners don't want to create their own website or wish to sell on a more established platform. This is where Amazon comes in to play. 

Amazon's Marketplace service is a convenient way for small- and medium-sized businesses to advertise and sell their goods. They can even choose for their orders to be fulfilled by Amazon. When half of all items sold on the website are from third-party sellers, it can seem like a great way to put your name in front of an established consumer base.

While this is certainly true, it seems as though Marketplace has just as many cons as it does pros. Let's take a moment to run through them so you can get an idea of what it's like to sell on Amazon.

Topics: Amazon Ecommerce Competition

9 Fundamentals for Increasing Ecommerce Conversion Rates

Average ecommerce conversion rates are only 2 to 3% across all sectors and devices, which means the vast majority of shoppers are leaving without making a purchase. Each of these empty-handed departures provides an opportunity for savvy marketers and business owners to substantially increase revenue.

For instance, for a business with 10,000 daily visitors and an average conversion rate of 2.5%, increasing conversions 0.5 points to 3.0% would generate an extra 50 orders a day. With an assumed average order value (AOV) of $100 those additional orders result in $5K of added daily revenue, or more than $1.8M annually.

A marginal increase from 2.5% to 3.0% may not seem worthwhile to pursue, but the aggregate effect over the course of a year can be astonishing. While larger companies benefit most from increases in conversion rates due to scale, businesses of all sizes can profit from incrementally improving conversion rates over time.

Regardless of how much traffic your site receives or what your AOV is, these elements are fundamental to increasing ecommerce conversion rates:

Topics: Conversion Ecommerce

Essential Merchant Services for Online E-Commerce Stores

In the news was another headline announcing a new record for online sales during the Christmas season. Each year their online revenue grows and its not too late for you to "open a store" online to take advantage of the shopping trends. A top priority is to get paid, but how? Let's review the basics of merchant services.

Topics: Cash Management Ecommerce

Create and Sell Courses Online to Profit from Your Genius

Getting paid for your knowledge and wisdom may be an attractive path.  You have the expertise, a history of success and believe: “Knowledge empowers so learn and teach”. There is now a long list of options to create and sell courses online.

What you are looking for is a specially designed software system referred to as “Learning Management System” (LMS). A Docebo report anticipates that e-learning will grow to a $50 billion industry this year, thanks to double-digit growth in Africa, Asia, Eastern Europe, and Latin America. With hundreds of vendors, however, choosing an LMS isn't a simple task.

Topics: Training Ecommerce

Throw Away the Cash Register and Use Vend as a POS on an iPad

VendHQ.com offers any business the opportunity to take a hammer to their old cash register and start using an iPad or PC tablet as their POS system.  In so many businesses, the physical cash register has become an dead weight and anchor though certainly a necessary piece of equipment.  For mobile businesses, sales people and consultants, the lack of a cash register has put limitations on closing the deal.

Topics: Cash Management Ecommerce POS

6 Online Ecommerce Platforms to Get the Money and Build a Multi-Million Dollar Business

The next steps to building success will have nothing to do with how you started.  Success to this point has been based on the fact of how you are learning and adapting.

A pattern has developed, you are no longer a rookie, your reputation has a longer reach and you have a better understanding about those you serve. If the same activities over the next 12 months continue as in the last 12, sideways success will continue.  

Topics: Internet Marketing Ecommerce

When is the Best Time to Sell Everything?

Turning a point of view upside down offers those in business new opportunities. The infographic below shows you when it is the best time to buy everything.  If this is true and people are following this mindset, think about how prepared you are.

Using research conducted by Lifehacker.com, the following infographic provides a general buying guide for 2013 which is sending entrepreneurs a signal for when to sell.

Topics: Marketing Plan Business Planning Ecommerce

Getting Started with eCommerce International Sales [video]

An excellent webinar from Practical ECommerce which has ChannelAdvisor experts talking about how a business can get started with international sales.

Topics: International Sales Ecommerce

The Ultimate Income with Automatic Recurring Billing

For customers to automatically make payments with recurring billing, you will need a merchant account which offers this option.  By offering the option to have regular payments with automatic billing, customers have one less thing to be concerned about and can instead pay attention to the more important things in life.

Here are three easy options for automatic recurring billing:

Topics: Online Marketing Payment Process Ecommerce Memberships