The Blog - Where Business Collides with Human Nature

The Ideal B2B Business Development Leader



What defines an ideal B2B Business Development Leader? You've consulted with your team, and you understand your customers' needs with the job description written to perfection. You receive a flood of applicants, all claiming they are highly skilled as a customer-facing leader.

Measuring up with similar resumes with various account experience,

  • How do you know they are the right fit aligned with the company's growth goals?
  • What about the "people culture"? Do you hire for the internal culture "fit," or for your customers' slam-dunk, homerun guaranteed success and build your culture around that?
  • How do you verify that the person you are interviewing is THE ONE to lead your customers' success?
Paramount to identifying the best candidate for the role (and a company fit) is defining your interview checklist, starting with "instant chemistry" as a top priority.
Topics: Health

Sleep Training Isn't Just For Babies



Sleep Deprivation is Brutal Regardless of Age

Do you struggle with sleep? Do you struggle to fall asleep? Does the entire family struggle with sleep? There are endless questions, and it is a common topic that people wrestle with. There are numerous ways we dissect our strategies for the sleep we all desperately seek and what we do to solve it. The perfect pillow, the perfect blanket, perfecting the right time we go to sleep, how much exercise can we do to ensure our sleep.

Topics: Health

Building High Performance Teams is a Journey Not a Destination

Take the Plunge! 

If you have ever shied away from cold water, jumping into a freezing lake might not be top-of-mind when building new leadership muscles. If it weren’t for Dee Hein and her recent new interest in cold water swimming for many health benefits, Matt Fioretti, an accomplished outdoor leader, would have never tried it. Something pushed her to try it, and ultimately it inspired him to try it.

Topics: Leadership Personal Development

In Control

Lots of feedback can equal more confusion if someone wants to control something that isn’t their domain. Kind of like me letting go of pretending that I know what I’m doing going to the Everest region. Eventually, I said, “stop it.” 

I didn’t know the Sherpa, but he had been climbing up these mountains several times a day, so maybe I should follow him.  So that’s what I did.

I didn’t love the experience, in fact I couldn’t even imagine why I was doing it, but I was happy that I did follow him because that is HOW I made it to 16,000 feet even though the goal was 17,600 feet.

Topics: Paradigm Leadership

Rodwell Gobbercard is Almost a Success - With Business Cards & Social Media

This is a "true story" based on the stories from many. Maybe you know someone who has experienced something similar.

Someone (Let's call him Rodwell Gobbercard) is VERY excited because he now has business cards, and a special name tag to wear for networking meetings.

"Things are going to happen now!" Rodwell Gobbercard exclaims.

Topics: Networking Guerrilla Marketing Social Media Marketing

How Much Time Does it Take an "Experienced" Blogger to Write a Blog?

It makes sense to create content to help those you serve understand more, to make better decisions. How long should it take to write a blog? (by an someone experienced?)  Is it true that it should take 3.21 hours average to write a blog post?

Topics: Business Blogging Content Marketing Writing

ikigai - your life's true purpose

That star in the center is what the Japanese call one's "ikigai," your life's true purpose.

The origin of the word ikigai goes back to the Heian period (794 to 1185). “Gai comes from the word kai (“shell” in Japanese) which were deemed highly valuable, and from there ikigai derived as a word that means value in living.”

Topics: Success Inspiration Personal Development

How to Increase Leads During the Consideration Stage of the Buyer’s Journey

Turning occasional visitors into quality leads is a process that demands creativity from every brand – and it involves much more than having great products to display. You want to convey what makes your solution effective but also distinctive among the other options out there.

With the new challenges of the COVID-19 pandemic, many companies are looking for new strategies to promote their brand online. But evaluating all the available options and assessing the ones that best suit your needs can be a bit overwhelming for the uninitiated.

To make the task more straightforward for you, we’ve narrowed down the list of options into five crucial tools you should consider using for the consideration stage of your funnel: social media promos, sweepstakes and contests, video marketing content, and high-converting landing pages, and eBooks.

Understanding their strengths and learning how to leverage them to their full potential will help you bring your prospects closer to a confident buying decision.

Topics: Video Marketing Conversion Landing Pages

Taking a Daniel Tiger Perspective on The Current State of Work

Any parent with young kids knows Daniel Tiger is the ultimate authority on every lesson you need in life. The PBS successor to Mister Rogers’ Neighborhood, Daniel Tiger’s Neighborhood features a young tiger (unsurprisingly named Daniel) and his family. He confronts life’s difficult challenges with emotional maturity, self-awareness, and singing.

So
Much
Singing!

But, unlike most children’s TV, you won’t end up hating it. In fact, you’ll end up loving it because the songs are so catchy and soothing that you can draw on Daniel Tiger’s extensive catalog of compositions to guide your child through basically any daily struggle.

Topics: Networking Business Success Leadership Productivity Human Nature

Book Review: Win Forever—Live, Work and Play Like a Champion - by Pete Carroll with Yogi Roth

I am not a big sports fan and I am certainly not a fan of athletes as heroes. But I have been intrigued by Pete Carroll of the Seahawks. I read that he views his job as making everyone in the Seahawks organization the best they can be. That is how I view the job of any business manager. Which led me to wanting to know more about Carroll’s management style.

Which led me to this book.

Topics: Recommended Books Leadership Guest Writer Motivation

How to Boost (And Keep) Your Website Conversion Rates

You have probably heard a lot about website conversion rates and how important they are, but perhaps you have not investigated them more than that. Let's examine some basics about the conversion rate for your website, and how to increase — then maintain — yours.

Topics: Inbound Marketing Conversion Rate

7 Video Marketing Stats that Can Help You Plan Your Strategy

Despite the many challenges that living through the COVID-19 pandemic entails, there are still opportunities to successfully promote your brand. As most of us are locked up at home, we’ve already got used to buying and discovering products online.

One of the most interesting types of marketing content that has become popular in recent years is video. Due to their entertaining yet informative format, videos can help you increase awareness about your brand and start new levels of conversation with your audience. And as incredible as it may sound, 2020 might be the best year to place your bets on video!

Topics: Marketing Statistics Video Marketing