More business success with a little SOB

Posted by Michael Hartzell on Sun, Oct 04, 2015

I love acronyms. Of course, everyone knows acronyms are a blessing and a curse. Every organization has its set of acronyms. If a list grows too large, it causes more confusion instead of creating more simplicity. Being new on a team is difficult enough, and then the acronyms begin to fly.

A few of my favorite acronyms are:

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Tags: Funny, Definition

How to go bigger with a tight budget and not waste months executing

Posted by Michael Hartzell on Fri, Oct 02, 2015

At some point it becomes apparent that you are alone, short on time, lack the necessary skills and frankly... there are things you just don't like to do.  You wished for magic or "psychic magnetism" but you have not yet found where to get it online.

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Tags: Consultant Support, Outsourcing

How to do Webinars 101: Tips, Tricks & Don’ts

Posted by Michael Hartzell on Tue, Sep 29, 2015

If your talent is "speaking and presenting" and you want to learn how to excel and implement webinars into your marketing mix, this is for you. Andrea Goodkind, Senior Marketing Manager at BrightTALK goes through the basic elements of doing webinars. Webinars are a great tool to create and nurture higher-quality leads.

Don't let the "Webinars 101" title fool you. Even the most experienced presenters will walk away with good information from Andrea. The presentation includes recent data about webinars... best days, best length and other great data.

Here is the Webinar 101 presentation:

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Tags: Marketing, Webinars

Turning Seth's Checklist into a "To-Do" List for Success

Posted by Michael Hartzell on Sun, Sep 20, 2015

Each day Seth brings challenging ideas to entrepreneurs and uses the 26 letters of the alphabet masterfully to both validate and poke. His recent article "Ad Blocking" brings me to the question ---- who is going to do the work?

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Tags: Recruiting, Guerrilla Marketing, Marketing, Inbound Marketing

The Entrepreneur Freedom Syndrome

Posted by Michael Hartzell on Wed, Sep 16, 2015

The world of business ownership and being an entrepreneur is about “I am responsible” which at times is interpreted as “I have the total freedom to do what I want.”  The success stories rarely talk about the major failures along the way, the proverbial blood spilled, families splitting, health failing and people harmed.  

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Tags: Leadership, planning, Entrepreneurship

How do I get into the New York Times?

Posted by Michael Hartzell on Wed, Sep 02, 2015

It's been about seven years since I sat across the dinner table from Cameron who had the honor of being invited to celebrate Gary Vaynerchuk's 300th video blog for Wine Library TV. After dinner, my new friend says to connect and follow Gary V - and so I did.  No, we are not best friends (though I do have a book Gary V signed saying: "To my new BFF") but he does remain an inspiration and resource. What you may not know is that Gary Vaynerchuk is on HubSpot's advisory board.  As a HubSpot partner and perpetual inbound marketer, I appreciate working with a company with such an advantage.

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Tags: video, Guerrilla Marketing, Marketing, Marketing Plan, inspiration

Improving Teamwork and Avoiding Gobbledygook

Posted by Michael Hartzell on Fri, Aug 28, 2015

The term “teamwork” is overused and can easily become gobbledygook. Memberships, businesses, schools, and your business all say “Having teamwork helps to create success”. 

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Tags: Collaboration, HR, Teamwork

An Entrepreneur Reality

Posted by Michael Hartzell on Mon, Aug 10, 2015

Perfect. Everything is going as planned.
If you think in terms of poking the box.
Poke, adjust, poke, adjust.  What happens when we do this?

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Tags: Guerrilla Marketing, Inbound Marketing, Entrepreneurship

Turn Someone Into a Super-Hero

Posted by Michael Hartzell on Tue, Aug 04, 2015

You have powers you have not yet fully realized. Within your grasp are talented people, tools and opportunities to make an impact in a bigger way. As you watch this video, consider what a talented team of artists & entrepreneurs can do to help you go bigger:

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Tags: Guerrilla Marketing, Success Stories, Awards

Phil Knight proved taglines are useless until...

Posted by Michael Hartzell on Fri, Jul 31, 2015

Regarding the tagline you are thinking about:  What activities or action helps people know the truth, regardless of the message in marketing or advertising?

As someone who has just met your company today, if you say "we are committed to customer service and satisfaction," I am not convinced.  Everyone says that.

A potential tagline of "An unwavering commitment to customer satisfaction over all else!" is a long way from the real message of success shared in this article "Knight Vision".

Read the article and note the priority to support to help specific athletes become superstars:

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Tags: Success, Inbound Marketing, Story