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6 Great Ways to Lose Customers

waystolosecustomers

You just might be making a mistake or two that’s costing you customers! Just a 5% increase in customer retention can increase profits up to 95%, so it makes sense to find your problem and implement a solution before your business takes a hit.

What is your churn policy?

churnrate

Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?  It is easy to give up on people who have given up on you. Not knowing what it is that caused them to reject you will not help you know where to improve. "Complaints" are the most valuable type of feedback but if the complaint is in the form of "walk away" or "unsubscribe", no amount of guessing will help you turn it around.

Catching fish with strawberries and cream

strawberriescreamwormsfish

They look the other way, ignore your Facebook page, delete your email without reading, discount your interview and while your business is very visible, it might be also very ignored. This is hurtful and you take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal. Entrepreneurs blend personal and business, there is little separation.  This blur between personal and business warps judgment and what appears to be so important may not be so.

More valuable than a list is a rating with an analysis

You can offer a spreadsheet or a list and humans are certainly going to be interested as many love to hoard more information. A list of software gives people a “Choice” and does save time to research.

How CEOs start their business [infographic]

ceo startup

CEOs took part in this year's annual survey of companies on the Inc. 500. 

What is Linkedin Pulse and why it matters

linkedin pulse 1

Linkedin turned into a content site with anyone having the option to write an article on Pulse.

Here Come the Holidays: Small Business Saturday Survival Tips

business tips for holidays

Holiday shopping is anticipated to grow this year, which makes Small Business Saturday a great time for small retailers to increase their profits and expand their customer base. A recent survey by Deloitte reports that US holiday shopping and sales are anticipated to grow by as much as 4.5 percent this holiday season, with total purchases expected to reach $981 billion.

If you ignored SEO until now, you were right - "That was then and this is now"

what seo is vs then

Did you ignore the hype over the last 10 years about SEO? Are you tired of the emails, spam and phone calls with big claims "We can make you #1 on Google in 7 days"? The idea of a brick and mortar business relying on the invisible world of the Internet or SEO where terms about "keyword ranking" have been foreign.

The Official Sweepstakes Rules

winner

Have you ever offered a sweepstakes where a winner gets a big prize? I have many times. People like to win. The best reason to offer a sweepstakes is to build a list of new contacts. A majority however, may not be potential buyers nor will they be interested. (Unless the prize is a product or service related to the business.)  

Fighting with a hanky

We are Musketeers.
We fight for a cause and pursue missions believed to be impossible.
We are funny, serious, committed, creative, mysterious, sneaky, aggressive, confident.
We use whatever means handy to get it done and fight relentlessly with a sword, a hanky, a spoon…
Powerful and talented individually. Collaborating together --- it is all for one and one for all.
When we are on a mission, there is only "do", there is no "try".
Give us a mission or we die.
We are Musketeers.








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