Entrepreneneurship - Where Business & Marketing Collide with Human Nature

Where Business & Marketing
Collide with Human Nature

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“Get out of my face” vs “Why didn't you tell me?”

humans see themselves backwards

I see things.  Since I have lived a life of service focused on how people think, act and respond, patterns have become more obvious.

Achieving an Excellent Culture or a World Class Product - Which Comes First?

company culture

An excellent culture might be perceived as a form of "perfection".  At what point does one draw the line, point and say: "Now we have achieved an excellent culture." Once the line is drawn, the excellence achieved, a few will be looking over their shoulder more worried about the achievement of culture vs. the people, purpose and profit of the organization.

Achieving Perfection


There is no “perfection”. It is always moving, thus never perfect. Perfection is a little like tomorrow. There is no tomorrow. You know the story.

Starting from scratch


You have skills. In fact, sometimes you hear from others that you are are a genius as people gain from your wisdom and experience. You have decided to take advantage of your talents. and think "If I am such a genius, why not add to my income and monetize my deep expertise?"  

You have been flagged and found unworthy - Your next step is >


The world has become more sensitive and for good reason. It is now difficult to offer value, resources to a blog or website via social platforms such as Linkedin or forums without someone misunderstanding intent. Too many think "tactics and tricks" vs "value".

Manifesto of Content Strategy by Rand Fishkin [video]


Marketing considerations for content strategy vs. content tactics can and will be explained in this video.  Breaking Internet marketing down from from complicated to simple, Rand Fishkin gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12.  He talks the keystone of SEO: content and how many marketers believe they are making sales directly. Instead content marketing is meant to build familiarity, build likability, and build trust. And the only way to do great content is to do it over and over again.

Nominations are open, its your move

small business awards

If your business model is one which requires a personal sales process and proposals, are you ready to reach out to the leadership of a company to say:

Before Hiring Inbound Marketing Services


Interested in taking your business from offline to online?  This checklist will help you to prepare for inbound marketing services. If your business is in start-up mode, this checklist can also be a guide to improve your chance of success.

The Science of Inbound Marketing

howtorankongoogleCompanies like Dropbox, FreshBooks, 37signals, and HubSpot are able to generate tens of thousands of leads using marketing people love because they're all masters of inbound marketing.

This is not a new presentation and yet Dharmesh Shah, founder and CTO of HubSpot offers timeless principles.  Learn why inbound marketing is such an important addition to your marketing plan.

Which Offer is Best for Landing Pages During the Buying Process

buying process vs offers

Which are the best offers to use on a landing page?  The answer varies based on the visitor and what phase they are in during their buying process.  Since no two people think the same, we can break down them down into three basic groups:

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