Entrepreneneurship - Where Business & Marketing Collide with Human Nature

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Where Business & Marketing
Collide with Human Nature

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The end of sales and marketing as we know it [video]

the end of sales and marketing as we know it

Sales people are avoided, marketing departments fill a void with hype or pretty pictures and the real power of influence has moved to people in the street. As buyers gain more power with better resources and rely less on marketing messages or sales people, what is the magic bullet for growing business?

Huthwaite brought together a world-renowned team to explain the changes in the market we have today, the importance of sales and marketing alignment, and how to focus on your buyer.

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Three Things to Know About Snapchat for Business Marketing

snapchat for business marketing

Today’s small business owners all share a common goal: to get more for their dollar and find the best strategies for small business marketing.  A newer app in the marketing world is Snapchat.  This app is much more than a simple photo and video sharing app. Since its debut in 2011, it primary use has been for fun, but Snapchat is evolving into a marketing tool that has a lot to offer businesses. Marketers who strive to find an out-of-the-box way to reach their target audience, especially those with a younger demographic, are especially seeing the benefits of using the app.  It’s the marketing wave of the future – 77 percent of college students are using Snapchat to send 400 million messages daily.

Entrepreneur Red Zones: 4 Signs Your Health May be at Risk

entrepreneur health

There’s nothing like owning your own business. You get to set the rules; and have the freedom to create new concepts and ideas that are potential world-changes. With all of the work that goes into entrepreneurship, you may be overlooking something else important you’re in control of: your health. Bad health habits are prevalent among type-A personalities because they’re always on the go. You want to get the most out of life, and that is part of your natural drive to success. In order to continue the journey, it’s important to recognize some of the top red flags that indicate your health may be at risk.   

You can now forget about SEO and paint the fence [infographic]

way of the seo master

If you are an SEO expert, you have to crack the books and test online marketing theories daily. The world of getting found via search engine optimization continues to evolve as search software gets smarter.  Will Google truly have a power to read the heart and mind of someone searching?  If so, will an SEO expert be able to know exactly the right button to push at exactly the right time? (Not likely)

Do you like to talk vs write? Hire someone to transcribe the audio for you

speech to text

You like to talk and while you have writer's block, you never seem to have talking block.  You think like lightning and words are always available.  The alternatives to talking are slow in comparison and include writing, typing, sign language, and morse code.  You look at a keyboard and say "no thanks" (But the smart phone looks very appealing.)

"Now Hiring" at HubSpot

hubspot now hiring

Labor Day has passed us by and yet not everyone is laboring happily. Are you awesome but still waiting for a someone to recognize your skills and talents?  There are opportunities available and hopefully your fear won't keep you from taking a next step.

PR Agencies vs Marketing Agencies

pr agency vs marketing agency

Many business owners are unaware of the difference between PR agencies and Marketing agencies. There are a number of similarities between the two, and they are usually at their best when combined as part of a wider overall strategy. Many people think it’s a case of choosing one or the other, but this couldn’t be further from the truth, they both have their benefits and can be used individually or as a pair. One of the reasons why the two are often mixed up is because PR is so misunderstood.

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Interruption Marketing - Required and Effective

interruption marketing

Seth Godin wrote the book "Permission Marketing" over a decade ago.  If you have read his book, you may believe he is a soothsayer and predicted the future.  He talks about permission marketing but more importantly he talks about interruption marketing.

The Worst Linkedin Group Rules Ever

linkedin group

Here are the Linkedin group rules.  You can only wear black socks and if you smell like you are selling anything, you will be yelled at and rejected with fanfare.  (And we will talk about you for 30 minutes after we kick you out.)

Consideration, Respect and the Devil

consideration respect devil

Don't talk to sales people, they are the devil.  If you act like a sales person, people will think you are the devil.  Labeling people is detrimental to good relationships.  It is a bit like saying "all blondes are dumb" or "all accountants are boring".  If you label people, you are the devil.

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