The world has become more sensitive and for good reason. It is now difficult to offer value, resources to a blog or website via social platforms such as Linkedin or forums without someone misunderstanding intent. Too many think "tactics and tricks" vs "value".
Intent is just as difficult to know when someone shakes hands with a smile as it is when a link is shared in a social network online. Time of course cures this. In the meantime, there is someone watching for rules to be broken or believe that any link is automatically "bad".
On the surface, your website could easily look more like a promotion because of it's design, style and aggressive writing style. When we look at a website, there are no obvious signs a website ranks on the first page of Google for anything special. This website is one example as it ranks for hundreds of words and phrases... you, the visitor, doesn't know, nor do you care.
I like how anyone in a network or crowd is now a judge inside platforms such as Linkedin wjp has their finger on the button to throw a flag with a click. It forces all of us to listen more carefully and understand not just the facts but also how people feel. Sure the person pushing the flag button could be in a bad way, drunk, depressed, or lacking Almond Roca. This is true for all businesses who serve regardless of the calamities.
While software continues to change in dramatic ways, changes in humans can be seen even more dramatically. People have shorter fuses, more suspicions and less patience for anything appearing to be marketing/sales/pursuasion based. Based on activities from predators, spammers and cons, it is a good thing that humans are showing more caution and taking action with red flags via clicks to reject content. (Though it makes things more difficult for those with the best of intentions)
Linkedin Pulse is a new and certainly a consideration for your inbound marketing. Feel free to include graphics and/or video in the articles as you share your expertise to those in need.
Share your expertise where people hang out. Be careful, the number of viewers is seen by all and if you do not have readers, your content can appear unwanted.