Mindfulness - There is now an app for that! Lower your mental workload.

Posted by Michael Hartzell on Thu, Oct 08, 2015

Mindfulness involves acceptance, meaning that we pay attention to our thoughts and feelings without judging them—without believing, for instance, that there's a “right” or “wrong” way to think or feel in a given moment.

Mindfulness is a popular method to handle emotions by paying attention to them. It is derived from the Buddhist concept Sati

You may practice mindfulness since a very young age but not realize it. Here are a couple examples:

At Lafayette Elementary School in Northwest Washington, Sofia Parodi recently took a coveted seat at the head of the classroom and asked a fellow fourth-grader to switch off the lights and instructed the class to “Close your eyes and take three deep breaths,” They fell into a familiar rhythm of silently counting their breaths, then sharing their experience with their classmates.. Source: The Washington Post

Mumpreneur Dani Matthews shares the weekly mindfullness schedule she has set. Source: The Huffington Post

Thich Nhat Hanh, the Vietnamese Buddhist leader who introduced mindfulness to Westerners (Google got first dibs on him as a guest speaker), once said, “The most precious gift we can offer anyone is our attention.” Yet for the majority of sentient beings today, simply getting through an episode of “The Big Bang Theory” without tending multiple screens is a quasi-mystical triumph. Naturally, the architects of our electronic age approach the situation as if it were an engineering problem.

And so... the architects of our electronic age have invented an app for that!

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Tags: APPS

Spot Pyramid Schemes Before You Sign Up

Posted by Michael Hartzell on Wed, Oct 07, 2015

If you’ve ever been told that you could make easy money and it sounds too good to be true, it probably is. Pyramid schemes often sound like enticing business deals, but fraudsters may use this “business model” - to take advantage of you.

"The SEC’s guidance on pyramid schemes advises investors to “exercise caution...if what is being sold is speculative or appears inappropriately priced.” But experts say this can be difficult to judge.

Pyramid-scheme operators have “learned the techniques of saying we’re a legitimate company,” by purporting to want to make money mostly from sales, rather than new recruits, said Joseph Mariano, chief of the Direct Selling Association.

There is no hard-and-fast test of whether a scheme is legitimate, according to lawyers. Instead, the decision rests on what is often a complicated analysis of revenues and other factors. “It can be like nailing Jell-O to a tree proving they’re pyramids,” said Kevin Thompson, an attorney for multilevel-marketing companies." - WSJ,com

Before you invest your time and money, it’s important to ask good questions and research the company.

Here are some typical characteristics of a pyramid scheme:

  • Emphasis on recruiting
  • No genuine product or service is sold
  • Promises of high returns in a short period of time
  • Easy money or “passive income” (money you earn without doing anything)
  • No demonstrated revenue from retail sales
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Tags: Pyramid Scheme

More business success with a little SOB

Posted by Michael Hartzell on Sun, Oct 04, 2015

I love acronyms. Of course, everyone knows acronyms are a blessing and a curse. Every organization has its set of acronyms. If a list grows too large, it causes more confusion instead of creating more simplicity. Being new on a team is difficult enough, and then the acronyms begin to fly.

A few of my favorite acronyms are:

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Tags: Funny, Definition

How to go bigger with a tight budget and not waste months executing

Posted by Michael Hartzell on Fri, Oct 02, 2015

At some point it becomes apparent that you are alone, short on time, lack the necessary skills and frankly... there are things you just don't like to do.  You wished for magic or "psychic magnetism" but you have not yet found where to get it online.

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Tags: Consultant Support, Outsourcing

How to do Webinars 101: Tips, Tricks & Don’ts

Posted by Michael Hartzell on Tue, Sep 29, 2015

If your talent is "speaking and presenting" and you want to learn how to excel and implement webinars into your marketing mix, this is for you. Andrea Goodkind, Senior Marketing Manager at BrightTALK goes through the basic elements of doing webinars. Webinars are a great tool to create and nurture higher-quality leads.

Don't let the "Webinars 101" title fool you. Even the most experienced presenters will walk away with good information from Andrea. The presentation includes recent data about webinars... best days, best length and other great data.

Here is the Webinar 101 presentation:

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Tags: Marketing, Webinars

Turning Seth's Checklist into a "To-Do" List for Success

Posted by Michael Hartzell on Sun, Sep 20, 2015

Each day Seth brings challenging ideas to entrepreneurs and uses the 26 letters of the alphabet masterfully to both validate and poke. His recent article "Ad Blocking" brings me to the question ---- who is going to do the work?

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Tags: Recruiting, Guerrilla Marketing, Marketing, Inbound Marketing

The Entrepreneur Freedom Syndrome

Posted by Michael Hartzell on Wed, Sep 16, 2015

The world of business ownership and being an entrepreneur is about “I am responsible” which at times is interpreted as “I have the total freedom to do what I want.”  The success stories rarely talk about the major failures along the way, the proverbial blood spilled, families splitting, health failing and people harmed.  

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Tags: Leadership, planning, Entrepreneurship

How do I get into the New York Times?

Posted by Michael Hartzell on Wed, Sep 02, 2015

It's been about seven years since I sat across the dinner table from Cameron who had the honor of being invited to celebrate Gary Vaynerchuk's 300th video blog for Wine Library TV. After dinner, my new friend says to connect and follow Gary V - and so I did.  No, we are not best friends (though I do have a book Gary V signed saying: "To my new BFF") but he does remain an inspiration and resource. What you may not know is that Gary Vaynerchuk is on HubSpot's advisory board.  As a HubSpot partner and perpetual inbound marketer, I appreciate working with a company with such an advantage.

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Tags: video, Guerrilla Marketing, Marketing, Marketing Plan, inspiration

Improving Teamwork and Avoiding Gobbledygook

Posted by Michael Hartzell on Fri, Aug 28, 2015

The term “teamwork” is overused and can easily become gobbledygook. Memberships, businesses, schools, and your business all say “Having teamwork helps to create success”. 

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Tags: Collaboration, HR, Teamwork

An Entrepreneur Reality

Posted by Michael Hartzell on Mon, Aug 10, 2015

Perfect. Everything is going as planned.
If you think in terms of poking the box.
Poke, adjust, poke, adjust.  What happens when we do this?

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Tags: Guerrilla Marketing, Inbound Marketing, Entrepreneurship