Awesome Restaurant Marketing Ideas!

Hot chocolate sticks are more than an idea and one which should have any restaurateur raising an eyebrow.  Instead of going more generic with the lowest cost products available from your food supplier (Which are offered and served by every other restaurant on the street), be inspired by the amazing and awesomeness of www.30poundsofapples.com.  This video is about Hot Chocolate Sticks (For which I give two thumbs up) but in reality it is a video to keep you thinking with more imagination for how to connect with the guests by offering something memorable with more restaurant marketing ideas.

A favorite restaurant marketing tactic has been to focus on one person in a group with a special diet. Restaurants have new opportunities in the area of gluten free.  The percentage of people who have an intolerance to gluten — about one in 20 — is not high.  Even so, businesses should still go the extra mile in accommodating people who follow gluten-free diets.

Customers who follow gluten-free diets “tend to be a passionate group,” - says Cynthia Kupper who is the executive director of Gluten Intolerance Group of North America.

Who are vegans?  If you know the answer to this question, you know exactly how to createe your marketing campaigns.  The data shows that when you meet a vegan, 83% will be female and most have no children and are not married. 

A new restaurant marketing spreadsheet is now available.  The new restaurant marketing spreadsheet is an Excel worksheet which can be used on your computer or it can be printed out the size of a poster as a planning tool for a wall in the office.  Your local printer such as FedEx/Kinko's should do if for approximately $10.

The restaurant marketing planning spreadsheet is flexible for you to change/edit to fit your own business.  Narrow down the very long list of marketing tactics to about 12 to 15.  Which marketing tactics you choose will depend on your community, resources and your team. 

Restaurant marketing happens at every point of contact and menu covers can play an essential role when connecting with guests.  Becky and Ron Armstrong offer a guest post which gives you essential information about menu covers.  Read on as Becky and Ron share their wisdom:

If Steve Jobs was the CEO of a restaurant company vs. a software company, what might he have done? 10 commandments Steve Jobs had for his companies you can apply to your restaurant:

Quiznos restaurants are having hard times.  The news highlights and hypes up the stress and potential disaster on a daily basis.  Here is a short list of what the articles talk about:

Put the staff on a pedestal.  If those on the staff are not true believers, the restaurant marketing campaign fizzles.  The staff must believe that the management has their best interest in mind when making decisions.  It is important for them to believe that the "ownership" is watching out for their income. 

Too frequently the restaurant owner says: "Not too much restaurant marketing.  Don't want to be too busy."  When the restaurant owner is 10% of the staff and picks up the ball when there are staff members who are sick, late, stupid, selfish or undependable, the restaurant owner in survival mode is not interested in more work. 

Simon Sinek's innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.

Is signage a part of the restaurant marketing plan or simply looked upon as another piece of equipment?  Are menus in a restaurant a functional tool or a powerful marketing tool to influence, persuade and grow sales? 

Investing in new restaurant signs and menus can be a costly investment and difficult at times to measure the return on investment.