How much you charge for something may not have any direct impact on your sales and profits. If you charge $1,000 an hour for services, but if no one accepts it, then the high fee becomes a path to low sales and profit.
- If you have no one looking for your product or service, you will use a "pitch" to convince someone there is a need and get a sale.
- If there are buyers who are hungry and searching feverishly for your product or service but see a large buffet of choices, you will send the message about how your product or service is either: the best quality, the cheapest, the most valuable, the fastest, the most trustworthy.
- If your business is one of a kind and people need you more than you need them, I hope you hear them knocking at your door.
Charging by the hour will leave any entrepreneur open to hiring someone else offering a cheaper price.