Awesome Restaurant Marketing Ideas!

Michael Hartzell

Recent Posts by Michael Hartzell:

Simplify Menu Management by Leveraging New Technology

What is Menu Management?
The restaurant industry is notoriously selective about adopting new technologies. Only truly revolutionary, business-building tools are worth the investment to integrate in a busy restaurant. Menu management service is one of those game-changing technologies. The core concept is to shift all of a restaurant’s menu needs - designing, updating, printing, distribution - onto a web-based platform.

Topics: Restaurant Marketing Menu

How Guests can Order from Your Restaurant Online with a Snap - Snapfinger


Topics: Restaurant Marketing Online Ordering

Make Your Own Restaurant Rule Book

A large restaurant company will have a book of rules which is so thick that no one is able to remember page 234 or what is supposed to happen every 89 days on leap years.  The restaurateur with one or two locations may not have a rule book which leaves the staff with no direction and no expectations. 

Topics: Restaurant Marketing Restaurant Management Leadership

The Do's and Dont's of Managing Your Reviews

You love online reviews.  After all, how else can you appreciate the good things in life without that occasional nasty review to put things in perspective?  Remember how good you felt after getting flamed on the internet for putting ice in your customer’s iced coffee?  Or receiving a one star rating for a weekend getaway because the reviewer got dumped in your hotel?  Good times.
Topics: Reputation Management

Who Sold 230,000 bags of M&M's in 2012?

The SeaTac airport concessionaires sold 1.7 million bottles of water; 230,000 bags of M&Ms; 90,000 neck pillows; 20,000 copies of “50 Shades of Gray,” which was the biggest selling book at Sea-Tac concessions, and nearly 10,000 “Sleepless in Seattle” nightshirt/PJs.

Topics: Restaurant Marketing

More than a paycheck

To be a successful leader you must understand the basic human needs and meet them well.   

Topics: Leadership Human Resources

How to Market Your Restaurant in 2013

The number 13 has a notoriously negative stigma attached.  Hotels in the United States do not have a 13th floor, and the number is generally known for being one of bad luck and avoided at all costs. 

Topics: Restaurant Marketing

Meet Dan the Hardest Working Restaurant Owner

Dan … is a restaurant owner who enjoys cooking and avoids technology.  Working side by side with his staff is very enjoyable and Dan believes in leading by example.  There is no job in the restaurant he believes he is too good for.

Topics: Restaurant Business Restaurant Management Restaurant Consultant

Dumb Restaurant Marketing

Take a good look in the mirror.  Do you have any of these dumb restaurant marketing habits?

Topics: Restaurant Marketing

Restaurants Mobile Social Consumer Trends of 2012 [infographic]

DigitalCoCo has recently extracted data from its Restaurant Social Media Index (RSMI) to delve further into who today’s Mobile Social Consumer is, and how this group is engaging with — and affecting — the restaurant and hospitality industry. Additionally, the RSMI data unveils which top brands are utilizing the new landscape of mobile and social for consumer engagement.
Topics: Restaurant Marketing Mobile Marketing Landing Pages

Close Your Eyes to Manage a Restaurant and Grow Sales

Close your eyes and pause for a moment as you look at the restaurant and team from within your head.  As your mind’s eye roams around the restaurant, your lack of vision will require you to utilize that brain you were given.  One by one you will look at each person on the team and ask the $10,000 question:

Topics: Restaurant Marketing Restaurant Management

Establish Restaurant Credibility by Using Photos on Facebook

If you run a restaurant and have a Facebook Page and you’re not posting pictures, then you’re missing out on a huge opportunity. The aroma of what’s in the ovens isn’t going to convince anyone not already on site.

Topics: Restaurant Marketing Social Media Marketing Facebook for Business