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"Maximize impact and return on investment:  Be personal, unpredictable and interesting."

After thousands of employees, success stories which includes repeatedly doubling sales, restaurant turn-arounds, quintupling sales as a restaurant owner, I pass on to you tools and restaurant marketing ideas which have helped many in the restaurant business enjoy success.

The articles about restaurant marketing are but a small piece of the puzzle and I offer them free of charge to help you get over the obstacles.

Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

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Awesome Restaurant Marketing Ideas!

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A BIG Celebration for Salty's Seafood Grill Restaurants [video]


Do you know anyone who has an obsession about a restaurant?  When guests go out of their way to share stories about the flavors and team, sales double.  I know this for a fact because I have done it many times.  When such a restaurant is found "worthy", people make up excuses for why they should go again. 

When the restaurant consultant pitch happened to me


Who needs a restaurant consultant?  It appears "no one".  Especially since technology allows every restaurant owner to put on their menu:   “Prime Rib” since the ease of thawing and heating in an air tight package is simple and fast.  

Food prices may double and everyone believes fuel will do so as well   Corn is more valuable as fuel than it is for nourishment.  There is a belief by some that marketing is 140 characters long.  Monitoring costs is via the POS and it is said the social media is the answer to growing sales.

How Restaurants Can Maximize Marketing Efforts


Thousands of potential new customers are out there, hungry for a delicious meal, and here you are, a restaurant owner, hungry for more customers. So, what gives? Why aren’t you packed with people who want to sample your soup of the day or dessert of the week? Well, for starters, you’ll want to take a look at your marketing efforts to begin analyzing how and why you’re falling short of the mark.

How to be #1 Pizza Restaurant or chain in your marketplace

california pizza kitchen won best

Before Thanksgiving, thedailymeal.com asked their readers to vote for their favorite pizza chain, out of a list of 100 throughout the country.  From the smaller guys like Jet’s Pizza and Hungry Howie’s to the big guns like Domino’s and Pizza Hut, just about every pizzeria that would consider itself a chain (even a few with less than 10 locations) made their way into the survey.

Modern Hospitality: Social Media With A Smile [infographic]


The infographic that predicts the future.  Over the course of the next 12+ months, the culture will continue to change and at the center is personalized computing.  

Love Restaurant Marketing

restaurant marketing five sense

Restaurant marketing is absolutely the best, easiest and most rewarding all types of marketing. 

Mobile Marketing for Restaurants

Source: Pew Research Center's Internet & American Life Project April 26-May 22,2011, January 20-February 19, 2012, and April 17-May 19, 2013, tracking surveys. For 2013 data, n=2,252 adults and survey includes 1,127 cell phone interviews. All surveys include Spanish-language interviews.

Even with the amount of time you spend working your restaurant, you have noticed that the smart phone has become convenience tool of choice.  With access to the Interent via the smartphone at super-speed with LTE, even the smaller screen and thumb management does not keep the smartphone (or iphone) from being the favorite entertainment and connection tool for people on the move.  

Restaurant District Managers - Failures, Faults and Conflicts


Restaurant district managers have a perpetual tug-of-war from all directions.  The role can be as rewarding as it can be a curse.  Restaurant managers are not typically in love with the idea of a floating boss who participates from a distance.  Companies can be known to be distrustful of district managers since they have so much freedom of choice.  Too much freedom corrupts.

Celebrating as an Independent Restaurant Owner


This is for the independent restaurant owner who at one time broke away from the pack and staked a claim in the restaurant business.  Remembering a bit of the past on Independence Day may give a lift and inspire you along the journey.

Four Ways to Beat Your Restaurant Labor Budget

restaurant labor budget

Labor budgets is part of the daily conversation.  The restaurant employees are paid hourly and hope to "get more hours" while the management team is focused on beating the budget.  You are tired of talking about it and hearing about "cut labor".  In fact, many dwell on the labor budget to the point of needing therapy.  "Schedule cops" instead of leaders are developed.  To break new barriers and not only meet but beat labor budgets, old mindsets must be left behind to make room for better solutions. 

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