Restaurant Marketing Ideas

The latest restaurant trends in an infographic.  Big picture numbers for the restaurant industry are not necessarily a reflection of your local community trends.  This is only helpful to help you brainstorm and know that if your trends are different, you may want to dust off the restaurant marketing plan and make a few revisions.

If you haven't yet thought about how mobile devices are influencing your guests dining decisions, you may be out of touch.  Take a couple days and hang out with regular folk who are NOT in the restaurant business.  When it is "hungry time", you will notice the new process people have when they decide to dine out. 

When serving an ice cold beverage, you will soon have the option to serve ice tea flavored beer.  The innovators at Coors have developed Coors Light Iced T.  No need to choose between ice tea or beer, offer both on one unique package.

March is National Caffeine Awareness Month.  Coffee is second for world trade (Oil is #1).  400 million cups of coffee are consumed every day in America.  If you are giving coffee less importance in your restaurant, you may be missing an opportunity.

There is good news for for you if you are interested in whether you are serving toxic chicken or bad beef and you are too busy to watch the evening news; the USDA is now on Twitter!  (With almost a quarter million followers)

Loyalty program options for marketing a restaurant have leaped ahead faster than any restaurant owner can possibly understand.  While the opportunity for anyone to have a loyalty program grows, consumers (guests) have a dim view of loyalty programs since 93% believe they are more a marketing tool and not truly intended to be a benefit to them.

Two restaurant managers with the same basic skill set and experience will many times have two completely different results.  It might boil down to the perception others have of the restaurant manager.  Each restaurant manager performs the same basic tasks and daily routines.  Neither hesitates at work or the constant flux of the restaurant business.  Neither shirks their responsibilities and their is no doubt of their pride and commitment.

Is Groupon worthwhile?  Does using Groupon help make a business profitable?  This infographic paints a terrible picture for a business to do restaurant marketing via Groupon.  It seems easy enough to use for those who want to order advertising.

If you own a restaurant, work in the industry, or simply enjoy a night out at your favorite eatery now and then you’re bound to notice the basic marketing gears grinding away. A large sign or two posted out front, a handful of media ads, and an engaging Facebook page are pretty standard stuff when it comes to restaurant promotion.  Many restaurants stop once they’ve covered the basics, and in doing so bypass a whole world of marketing opportunities that can build relationships as well as revenue. It’s not missing out if you don’t know it exists, so we’ve uncovered a handful of non-food related marketing opportunities for you that often go untapped.

If you own a restaurant, work in the industry, or simply enjoy a night out at your favorite eatery now and then you’re bound to notice the basic marketing gears grinding away. A large sign or two posted out front, a handful of media ads, and an engaging Facebook page are pretty standard stuff when it comes to restaurant promotion.  Many restaurants stop once they’ve covered the basics, and in doing so bypass a whole world of marketing opportunities that can build relationships as well as revenue. It’s not missing out if you don’t know it exists, so we’ve uncovered a handful of food related marketing opportunities for you that often go untapped.