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Awesome Restaurant Marketing Ideas!

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International Eat Ice Cream for Breakfast Day

  
  
  
eat ice cream for breakfast day

Eat Ice Cream for Breakfast Day is celebrated the first Saturday in February and originated in Rochester, NY and created out of sheer winter boredom 50 years ago in the 1960s.  Florence Rappaport, a mom in Rochester, NY. decided it was time to give her kids sometihing to look forward to, other than another day of gray skies and snowfall. So, she created this day with her two young boys. The exact year of the first ICFBD is unrecorded, but it is speculated to be 1966, when a huge blizzard hit Rochester in late January, dumping several feet of snow on Rochester and shutting down schools.  When the siblings grew up, they held parties and introduced the tradition to friends while in college, and the tradition began to spread.

It's now easier to open a restaurant in Seattle with "Restaurant Success" Initiative

  
  
  

Glympse app to Watch Your Employees or Customers on the Road

  
  
  
Glympse

Timing is everything in the restaurant business. The Glympse app tracks where someone is at and shows their speed and location. It offers better accountability for those delivering meals or if you can convince a customer to participate, you can watch them on a screen and have their meals ready exactly when they arrive. The mystery of "where are you... district manager?" goes away with the Glympse app.

Alert, Reward and Offer Simple Online Ordering for Mobile: Splick.it

  
  
  
splickit

Splick.it Beacon is a small wireless transmitter placed inside the restaurant. When a customer with a restaurant’s app walks in, the Splick.it platform can capture the customer visit, reward them with loyalty points and send a message to the phone. In addition to enhanced marketing capabilities, the platform can also release orders to the kitchen in real-time as the customer walks in.

Amazon Quietly Launching Take Out Delivery Service - Are you ready?

  
  
  
amazon delivering chinese food

Did you see this yet about Amazon?  With the big news about their smartphone still in your mind, you may have missed it.  Here is the new video about how Amazon is launching a take out food delivery service to homes.

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Minimum Wage Busters: Robot Cooks a Burger

  
  
  
robotchef.jpg

Cooking robots is not news. 50 years ago automated machines cooked hamburgers, hotdogs, french fries and even make a milkshake.  The engineers of AMF's Central Research Labs in Stamford, CT invented automated foodservice. This entertaining film (circa 1964) describes a pilot operation for the then-burgeoning fast-food industry.

10 Restaurant Trends Happening in 2014 [infographic]

  
  
  
restaurant trends

If you are an on-the-go restaurant owner or manager, you may have difficulty keep up with the trends. You know it is important to create "better" and guests will get bored if they see exactly the same menu.  Predicting upcoming trends becomes a painstaking task.

Book of the Month: "Selling Eating" by Charlie Hopper

  
  
  
Charlie Hopper

Restaurateurs don't sell food, they sell eating.  In fact, if you watch very closely, you will see people eating in restaurants and nodding - smiling, shaking their heads, pointing and on occasion they will not eat... they will poke their food.

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Thinking Backwards to Make a Profit [true story]

  
  
  
free lunch guerrilla marketing

What does it take to make a profit in the restaurant business?  Is it possible to give away a free lunch and stay profitable?  How about 300 free lunches?  For many smaller restaurants, it is believed there is no such thing as a “free lunch” and every transaction must be profitable.  It is a stretch to believe that having a drawing where 300 people win “the prize” of a free lunch will help business enough to make it pay and yet this has been done successfully. 

A BIG Celebration for Salty's Seafood Grill Restaurants [video]

  
  
  

Do you know anyone who has an obsession about a restaurant?  When guests go out of their way to share stories about the flavors and team, sales double.  I know this for a fact because I have done it many times.  When such a restaurant is found "worthy", people make up excuses for why they should go again. 

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