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Michael Hartzell

"Maximize impact and return on investment:  Be personal, unpredictable and interesting."

After thousands of employees, success stories which includes repeatedly doubling sales, restaurant turn-arounds, quintupling sales as a restaurant owner and helping restaurateurs doubles sales, I pass on to you tools and restaurant marketing ideas which have helped many in the restaurant business enjoy success.

The articles about restaurnat marketing are but a small piece of the puzzle and I offer them free of charge to help you get over the obstacles.

Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

Thinking outside the box, Rick Raddatz brings a new way to support small business:

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Sharing restaurant marketing ideas and resources which have helped many in the restaurant business double sales and enjoy success.

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Four Ways to Beat Your Restaurant Labor Budget

  
  
  
restaurant labor budget

Labor budgets is part of the daily conversation.  The restaurant employees are paid hourly and hope to "get more hours" while the management team is focused on beating the budget.  You are tired of talking about it and hearing about "cut labor".  In fact, many dwell on the labor budget to the point of needing therapy.  "Schedule cops" instead of leaders are developed.  To break new barriers and not only meet but beat labor budgets, old mindsets must be left behind to make room for better solutions. 

Dead Man Walking

  
  
  
tired restaurant manager owner

In at least four scenarios during my 30 year career, you would have called me a “Dead Man Walking”.  This was the direct result of 70+ hour weeks working in the restaurant business.  The restaurant business was not to blame, nor were my immediate supervisors; it was much more related to a mindset for creating success.

Wisdom and Deep Thoughts to Change a Restaurant's Reputation

  
  
  
restaurantreputation

The reputation of your restaurant depends on training and on your leadership, which is directly influenced by your beliefs.  The widgets and tools online are only a means to reflect the best of your products and service.  In truth, what the restaurant team believes in becomes the foundation of a reputation.  The perfect slice served as if the the guest is royalty becomes a sharable experience.

I Want to be a Restaurant Manager

  
  
  
wanttobeamanager

This is a true story about an assistant manager who worked hard, followed directions well and aspired to be a restaurant manager.  She worked in my district under a general manager who had years of experience but lacked the typical “get up and go”.

Simplify Menu Management by Leveraging New Technology

  
  
  
Complete Menu Sets on MustHaveMenus

What is Menu Management?
The restaurant industry is notoriously selective about adopting new technologies. Only truly revolutionary, business-building tools are worth the investment to integrate in a busy restaurant. Menu management service is one of those game-changing technologies. The core concept is to shift all of a restaurant’s menu needs - designing, updating, printing, distribution - onto a web-based platform.

The profound benefits of online menu management include leveraging the power of menus to make sales, attract new customers and build loyalty. Menus that are managed online have potential to reach new audiences of web, social media, and mobile consumers. And perhaps most importantly for an overworked restaurateur, it eliminates some big headaches from traditional menu work. These services are relatively new and the offerings are sure to expand, but desktop menu publishing will soon be eclipsed by online menu management systems.


How Guests can Order from Your Restaurant Online with a Snap - Snapfinger

  
  
  
snapfinger

If its time to make your orders to go, Snapfinger may be the way to go.

Make Your Own Restaurant Rule Book

  
  
  
restaurantrules

A large restaurant company will have a book of rules which is so thick that no one is able to remember page 234 or what is supposed to happen every 89 days on leap years.  The restaurateur with one or two locations may not have a rule book which leaves the staff with no direction and no expectations. 

The Do's and Dont's of Managing Your Reviews

  
  
  
Online review sites
You love online reviews.  After all, how else can you appreciate the good things in life without that occasional nasty review to put things in perspective?  Remember how good you felt after getting flamed on the internet for putting ice in your customer’s iced coffee?  Or receiving a one star rating for a weekend getaway because the reviewer got dumped in your hotel?  Good times.

Despite how much you might despise online reviews, I think most of us have come to realize online reviews matter.  A negative review doesn’t just hurt your pride.  It hurts your wallet.  In fact, Harvard Business School has done a study that shows a difference of one star can mean 5-9% in sales.   

Who Sold 230,000 bags of M&M's in 2012?

  
  
  

The SeaTac airport concessionaires sold 1.7 million bottles of water; 230,000 bags of M&Ms; 90,000 neck pillows; 20,000 copies of “50 Shades of Gray,” which was the biggest selling book at Sea-Tac concessions, and nearly 10,000 “Sleepless in Seattle” nightshirt/PJs.

More than a paycheck

  
  
  
paycheckforwork

To be a successful leader you must understand the basic human needs and meet them well.   

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