The Blog - Where Business Collides with Human Nature

Live TV on Top - Search Beats Email

A quick glance at the latest data from may help you think more quickly your marketing budget.  Live TV viewing remains the first choice vs. DVD, Internet, smartphone or streaming via TV.  Along side this data you will note how search remains the method for traffic on top of email and social trails behind.

Topics: Statistics Internet Marketing Email Marketing

Shameless Inbound Marketing Tactics Guaranteed to Work [infographic]

There is no marketing like inbound marketing but to have an effective marketing plan you must know these shameless marketing tactics.   The infographic from Hubspot will keep you focused and feeling guilty (since they work so well):

Shameless Marketing Tactics Hall of Fame Infographic

Topics: Guerrilla Marketing Ideas Internet Marketing Inbound Marketing

Where Marketing Money is Spent vs. Where Consumers Spend Their Time

More than likely there remains big opportunities with radio, TV, the Internet and mobile marketing.  People are spending more time in these areas but advertisers continue to be old school traditional advertisers.

Topics: Marketing Statistics Internet Marketing Marketing Research

Fundamentals of Banner Ads

Banner ads are so attractive and appear to sizzle on the website screen. When viewing e-magazines or websites monetized from ad clicks,  the banner ads may be more appealing than the content.

You think to yourself:  "Those banner ads sure look juicy.  They look so good that I want one." You search through the Internet looking for ways to get paid with banner ad placement on your website.  How about a few tips?

Topics: Banner Ads Internet Marketing

Noob Guide to Online Marketing for Business Success (Infographic)

Business success for the online marketing entrepreneur is a bit more complicated than what the hyped-up marketers advertise.

Topics: Internet Marketing Inbound Marketing Landing Pages

The Center of Your Plan

The social media websites want to be the hub of everyone's life and business.  The software geniuses create platforms which will be easier to use, faster to set up and of course a bit more fun.  The goal for them is to be a utility company which of course creates "automatic income."

Above you will see a mindmap which shows a strategy for how to think about taking a business online.  This was made with TheBrain.  This mindmap shows one primary website at the core with all others as either roads or doors to the hub.

At the hub is where conversion happens.  Conversions occur when the visitor is willing to give an introduction with an email or make a payment.

Topics: Internet Marketing Inbound Marketing

How fast is your website? Load Speed Matters

How fast is your website?  How fast does it load?  Regardless of what Google Blog or other search engines say about speed affecting seo and page rank, there will be no business success if people leave because of a slow page load.  The Internet speeds for mobile are notched up dramatically as you will now see advertisements for 4G speed.  If the website for your business is slow to load?  It will become a dinosaur and be passed by.

As a business owner...

  • You don't want to be a programmer nor do you want to spend the hours necessary to keep up with the technical jargon.  

  • What you need to know is how fast your website load times are relative to your competitors.  Also consider what your customers say is acceptable.  Your website may be too slow simply because your customers say so.  To have a tool to measure success will help you speak to the person(s) who are responsible for website design or graphics.

Here are three easy tools to analyze page load speed for your business website.

Pingdom - The Full Page Test loads a complete HTML page including all objects (images, CSS, JavaScripts, RSS, Flash and frames/iframes).  It mimics the way a page is loaded in a web browser.

The load time of all objects is shown visually with time bars.

You can view the list of objects either in load order or as a hierarchy.  The hierarchy view allows you to see which objects are linked to, for example a CSS file.

Every test also shows general statistics about the loaded page such as the total number of objects, total load time, and size including all objects.

Topics: SEO Internet Marketing Website Design

The Best Email Marketing Services List for Business on the Planet

That is a pretty brave claim to say this is the best email marketing services list on the planet!  If you think not, please point out another.  Included here are free email marketing service options along with options for large volume companies.  I threw in a few fun email tools to keep it interesting.  Never again say, "What are the options to send customers email?"  Or, "What email management systems are out there?"  At last count, there was 138. At least 10 are free.

Topics: Online Marketing Internet Marketing Inbound Marketing Email Marketing

Business Success Tips: 8 Ways to Grow Your Business Online

Who do I listen to
for business success tips? I listen to those who "do-it", who have "heart & soul" and those who overcome the obstacles.  I listen to those who not only look and sound like experts but have a track record.

Topics: Internet Marketing Planning Business Success Tips

Quoth Google… Nevermore – by Bill Romer

Some ask... what if people of genius could be reborn and live today? What would they say?  Bill Romer has the answer. Bill's AMAZING gifted style has reached deep into the psych of Edgar Allen Poe. Here are Bill Romer's creative juices flowing:

Quoth Google... Nevermore    - by Bill Romer

Once upon a midnight dreary, while I pondered weak and weary,
Over many a hyped and oversold product of internet fame,
While I nodded, kind of sleeping, suddenly my computer beeping,
As if some virtual sales assistant was calling out my name.
"‘Tis some gimmic," I muttered, "flashing on my screen -
Plenty of these things I have seen."

Topics: Internet Marketing

How to Look Busy at Work Without Really Working

If you're getting paid to do something, you should do it, and do it well. But is it always that simple? What if you have a vague job description, a haphazard workload, and a very bad boss who is only content when you look busy, but not if you're super efficient? Sad to say, but sometimes working at your maximum potential is punished. This happens a lot in larger  organizations and retail.

Topics: Internet Marketing Free Inbound Marketing