Sales people are avoided, marketing departments fill a void with hype or pretty pictures and the real power of influence has moved to people in the street. As buyers gain more power with better resources and rely less on marketing messages or sales people, what is the magic bullet for growing business?
Huthwaite brought together a world-renowned team to explain the changes in the market we have today, the importance of sales and marketing alignment, and how to focus on your buyer.
Today’s small business owners all share a common goal: to get more for their dollar and find the best strategies for small business marketing. A newer app in the marketing world is Snapchat. This app is much more than a simple photo and video sharing app. Since its debut in 2011, it primary use has been for fun, but Snapchat is evolving into a marketing tool that has a lot to offer businesses. Marketers who strive to find an out-of-the-box way to reach their target audience, especially those with a younger demographic, are especially seeing the benefits of using the app. It’s the marketing wave of the future – 77 percent of college students are using Snapchat to send 400 million messages daily.
There’s nothing like owning your own business. You get to set the rules; and have the freedom to create new concepts and ideas that are potential world-changes. With all of the work that goes into entrepreneurship, you may be overlooking something else important you’re in control of: your health. Bad health habits are prevalent among type-A personalities because they’re always on the go. You want to get the most out of life, and that is part of your natural drive to success. In order to continue the journey, it’s important to recognize some of the top red flags that indicate your health may be at risk.
If you are an SEO expert, you have to crack the books and test online marketing theories daily. The world of getting found via search engine optimization continues to evolve as search software gets smarter. Will Google truly have a power to read the heart and mind of someone searching? If so, will an SEO expert be able to know exactly the right button to push at exactly the right time? (Not likely)
If you are an entrepreneur, you see and hear the hype from a distance about SEO this, social media that. You pause for a month to take care of business and when you come back to review the news, it has all changed. There are new widgets, new methods and the old ways are "dead". Who can you trust when the system and tools change more frequently than you change your socks?
"I won't be manipulated" is the mindset of search engine companies and they have low tolerance for those attempting to game the system.
And now...
The latest dialogue about search engine optimization (SEO) sounds more like days of old before the Internet. In fact as you listen to the SEO experts now, you may recognize the similarity in language Jay Conrad Levinson used in his books about Guerrilla Marketing.
Regardless, 51% of web traffic is said to to come specifically from search. People need or want something special and they Google/Bing for the answer. Experts, brush up and think forward. Entrepreneurs, get your head out of the sand.
You like to talk and while you have writer's block, you never seem to have talking block. You think like lightning and words are always available. The alternatives to talking are slow in comparison and include writing, typing, sign language, and morse code. You look at a keyboard and say "no thanks" (But the smart phone looks very appealing.)
Since the average human hand-writes at 31 words per minute for memorized text and 22 words per minute while copying, writing is out of the question. Much too slow.
An average professional typist types usually in speeds of 50 to 80 wpm, while some positions can require 80 to 95 and some advanced typists work at speeds above 120 wpm.
When talking with someone about business, I can attach a page inside TheBrain which includes marketing, planning, brainstorming and presenting. It is more useful for business than a Swiss Army Knife.
