Isn't there a problem in that change is an absolute and the chances of knowing which technology will do what is yet to be determined.

7 Steps for Hiring a Good SEO Consultant

1. Determine your goal for hiring an SEO consultant - What do you hope to accomplish?  Are you looking for more long tail keyword rankings?  Are you looking to rank better on specific keywords?  If you aren't specific and don't have realistic goals, it's hard to determine whether you're getting anywhere.  It also makes it extremely easy for someone to take your money and run or just keep on asking you for money.  You might also discover that you don't really need a SEO expert to accomplish these goals.
   
2. Learn a little bit about SEO yourself - You're hiring someone else to be the expert but some rudimentary knowledge will serve you well to evaluate and work with a good one.  Read 1 or 2 blog articles and watch a webinar on SEO.  Try to do a little SEO yourself.  You don't have to spend all days on it to start building a good foundation and you can always hire someone-- you'll just be more informed!
   
3. Compare metrics - How many customers have they worked with?  What did they achieve for their customers in improvement in keyword rankings, inbound links, and most importantly, organic traffic?  How long did it take?  The HubSpot Service Marketplace listing of providers for the On-Page SEO service minimally show the number of customers, Customer Happiness Index, and growth in Organic Traffic achieved by providers.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6008/How-to-Hire-and-Manage-an-SEO-Consultant.aspx/?source=email-magnet-46#ixzz0p6QQe6oR

Now you have the tools to hold yourself accountable for holding others accountable.  Yep, it is more work.  Considering the risk?  Worth it!

There are amazing and savvy folks ready to serve.  There are opportunists who believe that since you were willing to throw money into a phone book advertising then why not give it to them instead for SEO?

To push your paradigm, challenge your business meeting processes, here is a recent article based on an interview of experts.

May. 24, 2010 at 9:51am

While you concentrate on business success, do you hear rumblings about the many opinions about "what are the best seo tips"?  Here are 10 great tips by SEO Journal.  (This is an excellent resource, by the way.)   Application and execution of the information in hand is the next step for you.  

Top Ten Google SEO Ranking Factors

Which businesses are having success?  Which business can be the top dog on the list for Hubspot?   Can they be beat?  Below is a CHI list. (CHI = Customer Happiness Index.)  You can just as easily Google: "success hubspot all stars" and find the list as well.  There is data that shows better CHI means more traffic, more leads and more business success.  

Do you want to get your business seen on the internet?  Are you a internet marketing business waiting to be found?  Go to those with authority and write for their blogs.

Ever wonder how to do more in a day?  It's time to dig into my bag and share the tricks and tips few know in the upcoming webinar series.  Sign up.   It's guaranteed to make you think twice about where you spend your time and money each day. 

Business decisions are better made with information.  Bad decisions = No Business Success.  Here is a good example for how to improve business:

Videos can be powerful tools to motivate, inspire, educate, edutain, and of course for marketing a business. 

The rules of business are changing.  This new service can add to your success.  With Square, anyone can accept credit or debit card payments by downloading the app and plugging a little plastic cube into the headphone jack of an iPhone, iPod Touch, iPad, or Android phone. After a quick swipe of the card through the reader, the merchant turns the device over to the customer to sign his or her name on the touchscreen using a finger instead of a pen. The customer can add a tip, either by percentage or a particular amount, and then enters their phone number or email address. In the best case, the receipt message will buzz in the customer's pocket as an email or SMS text message while walking away with their purchase.

Business success stories are always interesting to read.  It is much easier to make an evaluation of your own business when there is a model for which someone else has already done the hard work of research.  Since Hubspot software is not for every business, this is my second choice:   xSitePro.

The Best Free SEO Tools for your business success:

Your business can have better success from positive word of mouth.  Word of mouth comes in the form of online product reviews.  If your business sells on Amazon or eBay then you know they have been using various forms of feeback and reviews for years. 

What is your business model online?  How successful will you be if each of the tasks you see on the business models below were on your personal to-do list?  Can you be an expert in each of them?  How long will it take to become proficient? The Internet is not simply a phone book and is much more complex than you may realize.

Business Success Alert:  Free training online. 

OMS 2010 23-City Tour and Virtual Summit

OMS is coming to you!  This year, OMS will visit 23 cities across the U.S. and Canada and will include 400 expert speakers, exclusive OMI training workshops and countless peer networking opportunities.  Additionally, ClickZ and OMS are offering an exclusive Online Marketing Virtual Summit, where attendees can learn online from eight educational tracks - for free!

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My purpose here is simple:  I am going to make a case.  The case is:  Have an online presence without coding, without programming, and without big money.  In less than an hour and for about $10 a month, you can have an online presence.  Even if your business does not have a website, even if your business does not do twitter, Facebook or Biznik.  I am going to show you how to take advantage of local search with an investment of an hour of your time and $10 a month.

Is your business in debt?  Is there profit and success but no cash at the end of the month?  The states are also having a shortfall of money.  Where is the money?  Someone has to have it.  If the money is spent then who has it? 

Business success depends on more than just clicks but the added clicks can't hurt.  There is a new button and more pages.  Facebook has a like button.  (You will see one up in the right hand corner, go ahead and give it a click).

How can you find yourself or your business on the first page of Google in hours?  First follow the advice that Benjamin Franklin's quote gives: