Nowadays, in a post-social-networks world, making your company and brand feel relatable to your customer base is much more than just a boon. It is a necessity.
Regardless of your commitment to social media strategies and overall marketing approach, producing content that reflects your company as engaging, empathetic, and responsive, is something your marketing team should be (and probably is) actively pursuing.
Why? Because audiences are more likely to do business with you when they feel like they know your company and brand on a more personal level.
Your customers may know what you offer from an explainer video or other sort of content.
But if they feel like they understand (and relate to) what your company stands for on top of that, they are a great deal more likely to engage with it and come back for more later. So, the question becomes how to go about doing just that?
The goal is to tell a story.
The goal is to humanize your brand. Put the values that motivate you and your teams in front of your customers for them to connect.
The best way to hit all those targets in the least amount of time?
…company story videos.