Awesome Restaurant Marketing Ideas!

If you own a restaurant, work in the industry, or simply enjoy a night out at your favorite eatery now and then you’re bound to notice the basic marketing gears grinding away. A large sign or two posted out front, a handful of media ads, and an engaging Facebook page are pretty standard stuff when it comes to restaurant promotion.  Many restaurants stop once they’ve covered the basics, and in doing so bypass a whole world of marketing opportunities that can build relationships as well as revenue.

It’s not missing out if you don’t know it exists, so we’ve uncovered a handful of food related marketing opportunities for you that often go untapped.

Hot chocolate sticks are more than an idea and one which should have any restaurateur raising an eyebrow.  Instead of going more generic with the lowest cost products available from your food supplier (Which are offered and served by every other restaurant on the street), be inspired by the amazing and awesomeness of www.30poundsofapples.com.  This video is about Hot Chocolate Sticks (For which I give two thumbs up) but in reality it is a video to keep you thinking with more imagination for how to connect with the guests by offering something memorable with more restaurant marketing ideas.

A favorite restaurant marketing tactic has been to focus on one person in a group with a special diet. Restaurants have new opportunities in the area of gluten free.  The percentage of people who have an intolerance to gluten — about one in 20 — is not high.  Even so, businesses should still go the extra mile in accommodating people who follow gluten-free diets.

Customers who follow gluten-free diets “tend to be a passionate group,” - says Cynthia Kupper who is the executive director of Gluten Intolerance Group of North America.