Excuses. You hear them daily. Excuses can become a habit, an instant response or a "profound reason" as to why there is no time, no money or no understanding for how to do restaurant marketing.
Here is a prediction, one of two scenarios will occur:
- Next month restaurant sales will be up. There will be reasons.
- Next month restaurant sales will be down. Excuses will be heard.
Both are a symptom of restaurant marketing activities. Both can be influenced.
A restaurant marketing strategy will consider opportunities for the short term while laying a foundation for long term growth.