What does it take to make a profit in the restaurant business? Is it possible to give away a free lunch and stay profitable? How about 300 free lunches? For many smaller restaurants, it is believed there is no such thing as a “free lunch” and every transaction must be profitable. It is a stretch to believe that having a drawing where 300 people win “the prize” of a free lunch will help business enough to make it pay and yet this has been done successfully.
