The Blog - Where Business Collides with Human Nature

Matt Cutts on Press Releases

After reviewing a few comments from Google's infamous Matt Cutts about press releases, sharing the results with you seemed the right thing to do.

The topic is more than just about press releases however since we are really interested in getting better authority and ranking on the Internet.  We are interested in how ranking is search engines is possible via press releases.  

Why this matters to me:  Understanding the ranking factors in search engines helps to solve the of lack of awareness.  It is unacceptable that entrepreneurs and small business owners who are AWESOME offline are not getting recognized in the same way online.  There are too many special companies which impact the community and offer value which are not getting found.  Can press releases be tool to improve ranking and SEO?

Topics: Press Release Link Building SEO Google

Step by Step Link Building Instructions to Remove the Mystery of Ranking in Google

Most Internet marketing experts agree that getting ranked on Google is:  Link building.  What remains a mystery and a matter of opinion is where, when, how many, what is quality and what really matters.

Since the goal (which is repeated over and over again by Google) is to give people exactly what they are looking for, we will prioritize service to people as when creating a link building campaign.

If you don’t have the budget to hire an expert SEO company or link building service company, you will find the following instructions very helpful.

Topics: Link Building SEO Keywords Inbound Marketing

How to Rank Better on Youtube - 12 Ranking Factors

Here is a video about how to rank better on YouTube. Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video, traffic we can't afford to ignore. So how do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors.

Topics: SEO Video Marketing Youtube

Break the Barrier: A Guide to Successful International SEO

International marketing is gaining online momentum and sweeping the industry as businesses realize the number of opportunities to sell overseas. With a staggering 86 percent of Internet users coming from outside of the United States, it is imperative that businesses move forward with their SEO efforts and market internationally. To best reach your multinational audience, use these tips we’ve compiled and watch your business rankings escalate to the top in

Topics: SEO International Sales Internet Marketing

How do I find links to my site?

Here are resources to help you find links to your site.  No links to your website reduces the chance of being found.  Experts agree that links to a site has a direct impact on SEO.  Each link to your website is another door leading to your website.  Those businesses with more links have more authority in the eyes of search engines.  Each link is a "vote" saying:  "Your website is a place to be."

Topics: Link Building SEO Inbound Marketing

How fast is your website? Load Speed Matters

How fast is your website?  How fast does it load?  Regardless of what Google Blog or other search engines say about speed affecting seo and page rank, there will be no business success if people leave because of a slow page load.  The Internet speeds for mobile are notched up dramatically as you will now see advertisements for 4G speed.  If the website for your business is slow to load?  It will become a dinosaur and be passed by.

As a business owner...

  • You don't want to be a programmer nor do you want to spend the hours necessary to keep up with the technical jargon.  

  • What you need to know is how fast your website load times are relative to your competitors.  Also consider what your customers say is acceptable.  Your website may be too slow simply because your customers say so.  To have a tool to measure success will help you speak to the person(s) who are responsible for website design or graphics.

Here are three easy tools to analyze page load speed for your business website.

Pingdom - The Full Page Test loads a complete HTML page including all objects (images, CSS, JavaScripts, RSS, Flash and frames/iframes).  It mimics the way a page is loaded in a web browser.

The load time of all objects is shown visually with time bars.

You can view the list of objects either in load order or as a hierarchy.  The hierarchy view allows you to see which objects are linked to, for example a CSS file.

Every test also shows general statistics about the loaded page such as the total number of objects, total load time, and size including all objects.

Topics: SEO Internet Marketing Website Design