After reviewing a few comments from Google's infamous Matt Cutts about press releases, sharing the results with you seemed the right thing to do.
The topic is more than just about press releases however since we are really interested in getting better authority and ranking on the Internet. We are interested in how ranking is search engines is possible via press releases.
Why this matters to me: Understanding the ranking factors in search engines helps to solve the of lack of awareness. It is unacceptable that entrepreneurs and small business owners who are AWESOME offline are not getting recognized in the same way online. There are too many special companies which impact the community and offer value which are not getting found. Can press releases be tool to improve ranking and SEO?