Awesome Restaurant Marketing Ideas!

International Eat Ice Cream for Breakfast Day

Posted by Michael Hartzell on Sun, Jan 11, 2015

Eat Ice Cream for Breakfast Day is celebrated the first Saturday in February and originated in Rochester, NY and created out of sheer winter boredom 50 years ago in the 1960s.  Florence Rappaport, a mom in Rochester, NY. decided it was time to give her kids sometihing to look forward to, other than another day of gray skies and snowfall. So, she created this day with her two young boys. The exact year of the first ICFBD is unrecorded, but it is speculated to be 1966, when a huge blizzard hit Rochester in late January, dumping several feet of snow on Rochester and shutting down schools.  When the siblings grew up, they held parties and introduced the tradition to friends while in college, and the tradition began to spread.

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Tags: Restaurant Marketing, Celebration, Restaurant Marketing Ideas

It's now easier to open a restaurant in Seattle with "Restaurant Success" Initiative

Posted by Michael Hartzell on Thu, Oct 30, 2014

see enlarged image here


Mayor Ed Murray, City Councilmember Sally Clark, Governor Jay Inslee, and King County Executive Dow Constantine joined the Washington Restaurant Association and restaurant entrepreneurs today in Capitol Hill to announce the launch of Restaurant Success, a new initiative to provide better service and support for prospective restaurateurs. 

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Tags: Start a Business, Open a Restaurant

Glympse app to Watch Your Employees or Customers on the Road

Posted by Michael Hartzell on Sun, Oct 05, 2014

Timing is everything in the restaurant business. The Glympse app tracks where someone is at and shows their speed and location. It offers better accountability for those delivering meals or if you can convince a customer to participate, you can watch them on a screen and have their meals ready exactly when they arrive. The mystery of "where are you... district manager?" goes away with the Glympse app.

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Tags: Customer Service, APPS

Alert, Reward and Offer Simple Online Ordering for Mobile:

Posted by Michael Hartzell on Sat, Sep 06, 2014 Beacon is a small wireless transmitter placed inside the restaurant. When a customer with a restaurant’s app walks in, the platform can capture the customer visit, reward them with loyalty points and send a message to the phone. In addition to enhanced marketing capabilities, the platform can also release orders to the kitchen in real-time as the customer walks in.

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Tags: Online Ordering, APPS

Amazon Quietly Launching Take Out Delivery Service - Are you ready?

Posted by Michael Hartzell on Mon, Jun 30, 2014

Did you see this yet about Amazon?  With the big news about their smartphone still in your mind, you may have missed it.  Here is the new video about how Amazon is launching a take out food delivery service to homes.

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Tags: Delivery, News, Amazon

Minimum Wage Busters: Robot Cooks a Burger

Posted by Michael Hartzell on Sun, Jun 08, 2014

Cooking robots is not news. 50 years ago automated machines cooked hamburgers, hotdogs, french fries and even make a milkshake.  The engineers of AMF's Central Research Labs in Stamford, CT invented automated foodservice. This entertaining film (circa 1964) describes a pilot operation for the then-burgeoning fast-food industry.

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Tags: video, Labor Budget, Technology, Leadership

10 Restaurant Trends Happening in 2014 [infographic]

Posted by Michael Hartzell on Thu, Jun 05, 2014

If you are an on-the-go restaurant owner or manager, you may have difficulty keep up with the trends. You know it is important to create "better" and guests will get bored if they see exactly the same menu.  Predicting upcoming trends becomes a painstaking task.

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Tags: Restaurant Trends, Landing Pages

Book of the Month: "Selling Eating" by Charlie Hopper

Posted by Michael Hartzell on Tue, May 20, 2014

Restaurateurs don't sell food, they sell eating.  In fact, if you watch very closely, you will see people eating in restaurants and nodding - smiling, shaking their heads, pointing and on occasion they will not eat... they will poke their food.

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Tags: Guerrilla Marketing, recommend

Thinking Backwards to Make a Profit [true story]

Posted by Michael Hartzell on Fri, May 02, 2014

What does it take to make a profit in the restaurant business?  Is it possible to give away a free lunch and stay profitable?  How about 300 free lunches?  For many smaller restaurants, it is believed there is no such thing as a “free lunch” and every transaction must be profitable.  It is a stretch to believe that having a drawing where 300 people win “the prize” of a free lunch will help business enough to make it pay and yet this has been done successfully. 

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Tags: Guerrilla Marketing, True Story

A BIG Celebration for Salty's Seafood Grill Restaurants [video]

Posted by Michael Hartzell on Fri, Mar 07, 2014

Do you know anyone who has an obsession about a restaurant?  When guests go out of their way to share stories about the flavors and team, sales double.  I know this for a fact because I have done it many times.  When such a restaurant is found "worthy", people make up excuses for why they should go again. 

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Tags: video, Celebration, Salty's