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How to do Press Releases

press releases

Resources here will show you how to do press releases.  Press releases offer the opportunity for links and potential traffic.  As with any article, creating a title with keywords is a high priority.  Press releases are news and not a sales pitch.  As with any skill, learning how to do a good press release takes study and practice.  The resources below are to help you sharpen the saw.

The BIG Press Release Book - Press Releases for Every Occasion and Industry www.ereleases.com http://www.ereleases.com/ Has press releases figured out. Need help? Need proof? This link will show you why ereleases.com is one to use. Tags: ebook   news   online-marketing   press release

Video: Incorporating SEO into Online PR   videos.webpronews.com Since the search engines index any and all chatter online, it is important to ensure that your content is on top in the search engine results. Additionally, you want your content to stand out to journalists and others who go there to research. Tags: how to do press release   press release   SEO

Write short sentences. Be Ernest Hemingway on steroids with a Blackberry  www.landepr.com What I think makes a good press release is not what is always accepted -- except by many journalists. In fact, a press release -- which is information aimed at press to reprint for its audiences -- is now used for other marketing reasons. Just get Tags: how to   marketing   press release   reference   Tutorial

Social Media Tools, Online Search Key for Business Journalists According to Survey By BtoB PR Tech Firm Arketi - Arketi Group - pitchengine.com  www.pitchengine.com Study finds journalists believe citizen journalism is positive but quality is lacking, Ads interfere with news websites, and social media press release is not there yet. Tags: news   press release

How Press Releases Can Be Great For Search | WebProNews  www.webpronews.com "Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic -- and potential prospects -- to a small business' Web site," a PRWeb spokesperson once told WebProNews. Tags: how to do press release   press release seo   press release website

Press Release SEO Tips - FPR  www.free-press-release.com 10 tips for maximizing the visibility of press release content Tags: how to   marketing   press release   reference   Tutorial


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Comments

Michael, 
Excellent batch of resources. Thank you. 
 
What has your experience been with press releases? If you have a widely read Blog where you can disseminate news items, are press releases still a benefit to you and your business? 
 
Posted @ Saturday, October 16, 2010 7:10 AM by Lawrence Berezin
Lawrence, 
thanks for the positive feedback. 
 
IF you take a look at <http://www.michaelhartzell.com/Blog/bid/52767/Organic-Search-Results-Graph-A-Hubspot-Success-Story>  
 
you will see I have held back from this particular website while building organic search. 
 
The game will change for business here as I let the horses loose. 
 
As to others in my circle / client list, they have benefited from the free press release sites but they have also benefited from guest blogging, free classifieds, article writing, etc. 
 
This does not include the paid classifieds which require a different approach and analysis. 
 
I do have plenty of feedback from  
<http://www.michaelhartzell.com/Blog/bid/31383/List-of-54-Websites-for-Free-Press-Release-Distribution-Service> 
 
In the old days of the restaurant business, press releases paid off big. Creating events and news and sharing had high impact. 
 
thanks again for the good words.
Posted @ Saturday, October 16, 2010 11:39 AM by Michael Hartzell
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