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The Blog - Where Business Collides with Human Nature

How Experiential Marketing Can Change the World

If you're anything like me, you find traditional forms of advertising a bit dull. We get exposed to TV ads, promotional sections in magazines and online ad banners so often that tuning them out comes naturally. Marketers have to work harder than ever to make impacts on audiences. Many choose to focus on experiential marketing, which is also called engagement marketing.

Experiential marketing's goal is to create immersive brand experiences for customers that they remember long afterward. Besides increasing a person's ability to recall a brand, experiential marketing typically forges a closer connection between brands and consumers. Here are some examples of why experiential marketing is such a world-changing idea.

Topics: Marketing Ideas Buzz Marketing

The Buzz About Buzzwords

The Buzz About Buzzwords by Brittany Lyons highlights the pro's and con's of using buzzwords.

Anyone who's spent any time in the business world knows that regardless of your goals or plans to get there, if you don't have an air-tight presentation, you're dead in the water. Thus, it's unsurprising that thousands of different how-to articles, books or even whole courses have sprung up around the question of building a memorable presentation, and most of them heavily espouse the use of “buzz words.”

But what are these magic little words, and how do they really work? More importantly, what are the dangers of relying on them too much?

Topics: Guerrilla Marketing Inbound Marketing Buzz Marketing

List of 54 Websites for Free Press Release Distribution Service

Take advantage of the opportunity with this list of free press release websites and distribution services at least once a month on the internet.  Some might view a press release as "marketing" while others view it as "education" or "information".  Regardless, if you do something worth shouting about in your business, then do so!  Press releases keep the world informed and possibly...improve the chances of getting found.

Topics: Press Release Marketing Inbound Marketing Buzz Marketing